Marquardt beauty mask app

Repose Frontal Mask


You can overlay the Repose Frontal Mask (also called the RF Mask or Repose Expression Frontal View Mask) over a photograph of your own face to help you apply makeup, to aid in evaluating your face for facial surgery, or simply to see how much your face conforms to the measurements of the Golden Ratio.


The frontal view of the face is the most important view because we generally perceive (or view) each other (particularly when we interact socially) from the front not from the side. Our evaluation of how human another face appears occurs from the frontal view. Therefore this view is MOST critical for our evaluation of another individuals humanness (Or Attractiveness). If the face were a song, one could think of the front view as the melody and the side view as the harmony or overtones.

In the frontal view, the vertical relationships between the facial components as well as the horizontal relationships between the facial components can both be assessed.

Note: In the lateral view the vertical relationships between the facial components are seen as well, however the view of the front to back (anterior-posterior) relationships between the facial components replaces the view of the horizontal relationships between the facial components.


(How to apply the Repose Frontal Beauty Mask to your own photo)


  1. A camera, and a friend to take your picture
  2. Access to a copy machine which can re-size pictures
  3. Sheets of clear acetate (A4 or Letter) to make copies of the mask
  4. A ruler to measure your face
  5. A print of the mask: Click here for a copy of the Repose Frontal Beauty Mask for your personal use

You’ll have to take a picture especially for this experiment, because it’s important to make sure your head is tilted to match the grid of the mask. This is simple to do, but important to get right. Carefully follow the instructions and alignment diagrams, below.



Face directly into the camera so that your face isn’t turned right or left even slightly. Place the tips of your index fingers gently against the holes in your ears, keeping your fingers straight and horizontal. Do not put your fingers into your ears. Now, tilt your head up or down until the bottoms of your right and left irises (the round colored part of your eye) are aligned on the top of an imaginary line connecting the tops of your index fingers, as seen through the camera lens/viewfinder. Let the person taking the picture tell you when you’re in the right position. (see alignment diagram)

With a relaxed face and without smiling, place your back teeth together so that they barely touch and bring your lips together, until they touch gently. Note: Your head will seem to be tilted slightly down.


Now without moving your head, put your hands down and take the picture while your face is in exactly that position.


The photo size should ideally be as large as 18 X 13cm or 20 X 26cm, (5″ X 7″ or 8″ X 10″). A smaller image will be much less clear and accurate.


On the photo of your face:

Create a line connecting the center of your right and left pupils (the round black center part of your eyes). This is your pupil line.

Create a second line connecting the right and left corners of your mouth. This is your lip line.

Create a third line connecting the middle (or center) of your pupil line with the middle (or center) of your lip line. This is your facial vertical line. (see diagram)

Take your copy of the mask and enlarge or shrink it on a copy machine until the facial vertical line (the vertical distance from the lip line to the pupil line) on the mask is the same as that distance on your face photo. Click on the image above to see larger version of the Repose Frontal Mask.

Copy the final correctly sized mask image onto a sheet of clear acetate.


Place the clear acetate mask over your face photo and match up the pupil line, the lip line and the facial vertical line of the mask with the pupil line, the lip line and the facial vertical line of the photo of your face.

You can make a few copies of the mask which are progressively slightly larger and slightly smaller than the original acetate. You can use these to see if you can increase the degree of overall fit of your face photograph by slightly adjusting the size of the mask.

When you have found the size that most closely fits your face photo you can take a closer look at your overall fit to the mask.

The Beauty Equation

During the European Renaissance, renowned artists and architects used an equation known as the “golden ratio” to map out their masterpieces. Thousands of years later, scientists adopted this mathematical formula to help explain why some people are considered beautiful…and others are not.
Dr. Kendra Schmid, an assistant professor of biostatistics, uses the golden ratio and 29 other measurements to study facial sex appeal . These measurements are calculated to determine a person’s beauty on a scale of 1 to 10. What does she measure?
A. First, Dr. Schmid measures the length and width of the face. Then, she divides the length by the width. The ideal result—as defined by the golden ratio—is roughly 1.6, which means a beautiful person’s face is about 1 1/2 times longer than it is wide.
B. Next, Dr. Schmid measures three segments of the face—from the forehead hairline to a spot between the eyes, from between the eyes to the bottom of the nose, and from the bottom of the nose to the bottom of the chin. If the numbers are equal, a person is considered more beautiful.
C. Finally, statisticians measure other facial features to determine symmetry and proportion. On a perfect face, Dr. Schmid says the length of an ear is equal to the length the nose, and the width of an eye is equal to the distance between the eyes.
Most people score between 4 and 6, and Dr. Schmid says no one has ever been a perfect 10.
How do you measure true beauty? Leave a comment below.

Several are trying to quantify beauty and /or ugly as a novelty. These apps work by essentially comparing a person’s face to a mask of a desired face. It appears that the desired face is a golden ratio mask (developed by Stephen Marquardt). However, although the mask might be helpful in some cases, there are clearly many faces which do not conform to this aesthetic that are considered beautiful.

So do these apps really work? Another question might be is beauty quantifiable? Can you type in a person’s facial distances into a computer and determine how attractive they are.?

In a word, no.

Despite the efforts of some, symmetry, proportion and other facial features are not quantifiable. If you take an attractive face like a young Elizabeth Taylor and try and make her more perfect by making her face symmetric, you notice that her face does not look as attractive and looks like an alien, at least to the human eye. On a computer though, she looks more beautiful.

Ultimately, beauty is in the eye of the beholder. Many of us find beauty in others with traits of ours we admire or want to promote. So don’t worry, your ego shouldn’t be bruised over a phone app.

The test that tells you how beautiful you are: Six of our writers were brave enough to take it. Are you?


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  • Love Island: Three models heading into Casa Amor are revealed… as bosses hope for fireworks as the Islanders are faced with temptation
  • Nathalie Emmanuel cuts a quirky figure in a graphic tee and floaty skirt as she joins stars at Fast and Furious Road to F9 concert
  • Christine McGuinness looks incredible in a VERY busty scarlet red dress for glam appearance at awards bash in Ireland Wow
  • Kate Beckinsale, 46, risks a wardrobe malfunction in a VERY short PVC skirt with a feathered coat following Hollywood night out
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  • Emma Roberts opts for a risqué look as she goes braless in sexy black top with flared jeans for low-key LA dinner
  • Taylor Swift reveals ‘there’s a part of me that’s definitely not ready to have kids’ in new doco… where she sparks engagement rumors with Joe Alwyn
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  • Khloe Kardashian enjoys a cheerful morning with True in $12,500 playhouse that’s just like the one Kylie Jenner bought for Stormi
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  • Jasmine Sanders, Kate Bock and Danielle Herrington stun at Super Bowl party… but ‘disappointed’ Harry Styles has to call off his performance due to ‘a severe storm’
  • Megan Thee Stallion serves body in double denim as she goes on Chanel shopping spree in Miami ahead of Super Bowl
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Evaluation of Facial Beauty Using Anthropometric Proportions

Keeping that in mind, there is a need for clinicians who work in a maxillofacial region to understand and become familiar with guidelines for esthetic standards and parameters of the soft tissue .

Bashour found that there are four most important cues determining attractiveness: averageness, sexual dimorphism, youthfulness, and symmetry. He pointed out that a surgeon who is planning facial cosmetic, plastic, or reconstructive surgery can potentially gain both profound comprehension and better quality surgical results by appreciating these findings.

Division of the face into thirds and fifths is commonly used photogrammetric method for assessing facial symmetry. In our study, all of these measures were uniform in the group of attractive females. In 2009, Sforza et al. examined the difference between two groups of women, 24 attractive ones with 71 “normal” (healthy reference women), and obtained similar results . Attractive females had several “neonatal” characteristics, such as relatively large forehead and a rounded and smaller face in general; they stated that “babyness” is the characteristic that separates them from the normal group. In our research, attractive females also had a smaller face, considering majority of parameters of the face.

Mack was the first to demonstrate the practical application of ideal proportions for improving facial aesthetics. He discussed the importance of treating the dentition to the face based on the divine proportion. According to him, the lower 1/3 of the face significantly influences facial appearance. As proof, he stresses the public’s preoccupation with fullness of the lips and the importance of a pleasing smile. These so-called Vitruvian thirds in the lower face have to be adjusted to a 30% upper lip, 70% lower lip-chin proportion. In our study, attractive group showed harmonized lower third of the face, with lower facial index (subnasale-stomion, stomion-menton) in accordance with this beauty cannon (30% : 70%). Therefore, this ideal ratio should be suitable in planning concept for treatment in facial region . These distances and divisions in the lower third of the face are one of the most important in the evaluation of facial beauty, given the fact that the lips and the chin highly determinate female beauty .

Women lips are very impressionable feature of the face and have a strong influence on facial beauty perception. Various studies (Bisson and Grobbelaar, 2004, Ward, 1989, Torsello et al., 2010, Mommaerts and Moerenhout, 2010, and Anic-Milosevic, 2010), in which authors analyzed the lower third of the face and the lips, stated that these are one of the five important characteristics in female facial aesthetics .

Ferrario et al. (1995) reported that attractive women share several similar characteristics, such as increased upper facial third (forehead), smaller face, and more voluminous (thicker) lips than nonattractive ones. In addition, it was stressed that the length of the nose was therefore smaller in attractive group. In their research, they compared 10 attractive and 40 normal women and stated that facial characteristics of attractive females showed uniformity, while facial parameters in a normal group differed from ideal proportions . In the study of Hall et al. it was shown that thickness of the lips was one of the main features in the beauty perception based on a poll among orthodontists and lay public. Perseo stated that, in some cases, standard camera distortions in cinema images made certain female faces appear more beautiful because they are overall “shortened.”

The studies of several authors have obtained the same results .

In the present investigation, the values for vertical length parameters, such as distance between points Me-ch and ch-LC as well as Me-Ln and Ln-Tr, which should be in relation determined by ideal proportions, differed in the group of anonymous female group. Therefore, faces of famous attractive females who represent contemporary canons of beauty are closer to the ideal proportions .

The question that always seems to intrigue scientists dealing with facial beauty is timelessness of the beauty principles established centuries ago. Torsello et al. (2010) found that some of the neoclassical canons can be considered still valid, while others seem to be changed over centuries. According to their research, it seems that reductions in facial medium third, in distance between eyes, and in nose dimensions have occurred as well as relative enlargement of eyes and mouth width .

Mommaerts and Moerenhout (2010) showed in their research that some of the ancient and neoclassical canons of beauty are still unchanged, despite the fact that some of these canons were established 2500 years ago.

These guidelines considering facial beauty can be used for improving patient’s facial appearance. Clinicians must be aware that each and every person has their own beauty perception, so these results should be viewed with caution.

6. Conclusions

Facial beauty and its determiners are one of the most arguable topics among surgeons, dentists, and orthodontists. They can all agree about some objective guidelines concerning facial proportions, symmetry, and ratio between specific facial parameters. However, more subjective understanding of beauty is still immeasurable and lies in the eye of beholder.

This study showed significant difference between anonymous and attractive females. Attractive females showed smaller face in general and uniformity of the facial thirds and fifths, and most of the facial parameters meet the criteria of the ideal proportions.

Conflict of Interests

The authors declare that there is no conflict of interests regarding the publication of this paper.


This study is supported by the Ministry of Science and Education of the Republic of Serbia, Grant no. 45005.

One of the leading aspects used to measure conventional attractiveness scientifically is facial symmetry. Typically, this is measured by manipulating an original photo of a person (we are all at least a little asymmetric, no person is perfectly symmetrical) into a perfectly symmetric version of their face. This manipulated, symmetric image is then presented to test subject along with the original photo. Subjects are then asked to indicate which face is more attractive, usually indicating the symmetrical version. (These findings have been replicated in multiple studies.) Though these results indicate that people prefer and perceive the more symmetric faces as attractive, there has been considerable debate about why this is.

There have been two theories of substance proposed by researchers to explain the preference for symmetrical faces:

The Evolutionary Advantage theory proposed that symmetrical faces are perceived as more attractive because the symmetry indicates good health in an individual. Everyone’s genes are designed to develop a face perfectly symmetrical, but as we grow, develop, and then age, disease, infections, and parasites cause imperfection in our appearance (asymmetry). Thus, those that have less asymmetry and imperfections, are perceived as having better and stronger immune systems to withstand the infections and parasites that occur naturally. So, symmetry is a good indicator of a person having good genes to pass on their offspring. Under the Evolutionary Advantage view of symmetric preferences, we have evolved to prefer symmetry and perceive it as attractive because over human history we have consistently and constantly preferred healthier individuals for mates. In sum, the Evolutionary Advantage view suggests that attraction to symmetric individuals reflects an attraction to healthy individuals who would be good mates.

The second theory to explain the preference for facial symmetry is Perceptual Bias. This theory suggests that the human visual system may be “hard wired” in a way that makes it much easier to process symmetrical stimuli than asymmetrical stimuli. If this is true, the ease of processing symmetrical stimuli would cause us to naturally prefer them to asymmetrical stimuli. Under this view, preferences for symmetrical faces would be no different than for any other object. So according to this, as well as preferring symmetrical faces, humans would also prefer more symmetrical objects of any kind. This has been supported as it has been found that people much prefer symmetrical pieces of abstract art and sculptures to asymmetrical ones.

Little and Jones (2003) did a study to investigate why people prefer symmetric faces to asymmetric ones, by testing and attempting to apply predictions from both the Evolutionary Advantage theory and Perceptual Bias. Previous studies found that the symmetric preference is stronger for attractiveness of opposite sex than same sex. Little and Jones found that the manipulated, symmetric faces were judged more attractive when shown the right way up, but not when the faces were inverted. These findings suggest that symmetry is more important in mate choice stimuli than in other stimuli, supporting the Evolutionary Advantage theory and presenting multiple difficulties for the Perception Bias theory (if symmetry of any kind was preferred then the more symmetrical face would have been indicated as more attractive both the right way up AND when inverted).

If anyone is interested in learning more, you can benefit from taking a class or just researching Penn State’s very own Dr. Mark Shriver, a geneticist, who conducts research in Brazil on facial symmetry. Though ongoing, Shriver’s research has measured thousands of Brazilian (and other ethnicities) faces in facial symmetry, judging their scientific attractiveness and therefore contributing the most evidence towards the idea that mixed race people are more attractive — in this case attraction is not subjective, it is purely measure with symmetry. Shriver teaches many higher level ANTH classes, but if anyone is interested, I suggest starting with ANTH 021 – Biological Anthropology.

The app that rates how attractive your selfies are

David Beckham, Sexiest Man Alive for 2015, understandably rated highly in the Blinq app.

If you’re struggling to decide if that selfie really would make the perfect profile picture, then help is at hand.

However unlike a sympathetic pal or tactful partner, you might not always like this app’s answer.

Devised in conjunction with the University of Zurich, the Blinq photo app uses artificial intelligence to rate images based on the subject’s attractiveness.

The six stages of results range from Hmm.. OK, and Nice to Hot, Stunning and Godlike, and the tool also estimates the age of the person photographed.

* Dating apps you’ve never heard of
* Time’s up! In online dating, matches don’t last forever
* The website which tells you how memorable – or forgettable – your face is

“Attractiveness is highly subjective and its perception differs from culture to culture,” the app warns users. “Have fun and don’t take the results too seriously.”

The algorithm is trained on pictures of mostly Swiss citizens, so “in other parts of the world the perception might be very different”.

In a bid to test out the effectiveness of the app, we tried running a few celebrity images through its rating system – and the results are rather surprising.

The world’s highest-paid supermodel, Gisele Bundchen, came out with a middling Hot rating, though the app guessed she was five years younger than her actual age.

Esquire’s Sexiest Woman of 2015, Game of Thrones actress Emilia Clarke, was also ranked as Hot, and had three years shaved off her actual age.

Angelina Jolie was estimated to be five years younger and got a Stunning nod, however the actress was trumped by reality star Kylie Jenner, who may have had three years added to her age but also received the highest accolade of Godlike.

However a different picture of the 18 year old was ranked as a mediocre Nice (looks like that fringe was really working against her).

When it came to the opposite sex, People’s Sexiest Man Alive, David Beckham, shed five years and was crowned Stunning. However tweeny favourite Harry Styles gained a year and was ranked as OK, with the app incurring the wrath of One Directioners around the world no doubt.

Were you brave enough to give the app a spin? How accurate were your results?


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“When your friends won’t tell you the truth, the Ugly Meter will.” So goes the tagline for the latest iPhone app sensation, which recently shot up to second place in the iPhone app store, just behind Angry Birds. The app was also the top seller in China for weeks. Created by Jo Overline and Ryan Allen of Arizona, the app has been around since 2010, but only hit the mainstream after its latest iteration, the Ugly Meter Pro, was featured on Howard Stern’s radio show. Here, a guide to the iPhone’s newest hit:

How does the Ugly Meter work?
The app snaps your picture, then “scans” your face, calculating its contours, symmetry, and proportions. The app pronounces your ugliness on a scale of 1 to 10 — with 10 being the ugliest — accompanied by corresponding quips. A low score will earn you praise (“You’re so hot that you make the sun jealous”), while a high score will result in insults (“You’re so ugly, you could make a glass eye cry”).

Why is it so popular?
“Everyone is interested in vanity,” theorizes Overline, “and they like to know where they rank.” The app raked in $80,000 the day after it was featured on Howard Stern, and has already racked up $500,000 in revenue.

How much does it cost?
The Ugly Meter Pro will set you back $5. The original Ugly Meter is priced at 99 cents.

Does it really work?
Perhaps not. A recent test resulted in British Prime Minister David Cameron scoring a 7 (“If ugliness were bricks, you’d be the Great Wall of China”), but super-hunk Brad Pitt fared worse, earning a blush-worthy 8 (“You could walk through a haunted house and come out with a paycheck”).

Has there been a backlash?
Yes. Parents are concerned that the app, with its focus on looks, could result in new forms of cyber-bullying and hurt children’s self-esteem. Overline insists that the Ugly Meter is meant to be used in the spirit of good fun.

Sources: CBCNews, CNet, Daily Mail, SanDiego6, WCNC

A U.K. dating app is approaching the matchmaking process in a whole new way, one that has the potential to abolish someone’s ego. The app, called Once, has updated its service to include a ranking of the app user’s attractiveness. The number rating, which ranges from one to five seemingly based on a user’s physical appearance, is said to be a tool to help the user be realistic about who they could potentially match with.

Once dating app promotional shot. Once

This may sound extreme, but it is a feature already used by numerous popular dating apps, just not publicly. Dating apps have a tendency to score users based on their performance and appearance in order to better form app algorithms. The surprising decision to make the numbers public is just a move that Once sees as gifted information for the user’s guidance.

The app’s founder, Jean Meyer, explained this decision to The New York Post on Wednesday. He explained it was a decision in order to be “transparent,” not to tell users they’re ugly. “We are disclosing the rate of how your pictures are perceived, it doesn’t mean you’re ugly or you’re beautiful,” Meyer said. “It only reflects one attribute of who you are—your pictures.”

Here’s a scenario based on what Meyer described. If your photos rank as a two, and you’re hoping to match with someone who is a five, chances are higher you won’t be well received by the five. You may be better off aiming for a match with someone who is ranked a one or a three.

While some may disapprove of the concept of ranking one’s appearance on a numerical scale, Meyer explained how it can help dating in the long run. “It makes it more likely they’ll find their perfect match,” he said.

There’s also an internal, algorithm-type design to how the numbers work. Your original number can change, that is, if someone with a higher ranking finds a lower ranking worth their time. If that five matches with the two, the two’s ranking will receive a boost.

It means those with higher rankings hold more weight in the app world. They can contribute to raising the score of a lower-ranked user, and overall, their likes hold a hefty amount of weight, compared to someone on the lower end of the scale.

This isn’t the first dating hierarchy to ever exist, but it’s the first app to make it public.

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