How much does noom cost?

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Noom might sound like a futuristic car or snack food for astronauts, but it’s actually a hugely popular weight loss app. According to a representative from Noom, the app has over 50 million users worldwide and was the only weight loss app to break through to the top five most popular Google diet searches in 2018. In light of this newfound popularity, we spoke to experts and real Noom users to find out more about this growing weight loss trend.


What Is Noom?

Noom is a weight loss app that offers calorie counting, activity tracking, group support, and most importantly, personal coaching. Instead of focusing on quick weight loss, the app aims to teach users new skills and help them build healthy habits.

Though the weight loss plan is the most popular, Noom also offers a diabetes prevention program that is fully recognized by the Centers for Disease Control and Prevention. In October 2019, global pharmaceutical company Novo Nordisk partnered with Noom in an effort to reduce obesity and help people keep weight off long term.

Related: How You Can Reverse Diabetes, According to Experts

How Does Noom Work?

First, you take a quiz to determine your ideal Noom plan. The test seems thorough, asking about your age, weight, height, family illness history, attitude towards health, weight loss struggles in the past, etc. After the 60-second quiz, you’re given a date of when you’ll meet your goal weight and presented with a plan ranging anywhere from one month to a year.

I took the quiz five times, giving wildly different answers and came out disappointed. According to the Noom quiz, I’d lose 20 pounds in the same amount of time if I were a healthy, active 20-something or a back pain-ridden, restaurant food-eating 70-year-old. In one test, I was a woman in her 30s trying to lose 40 pounds who is active, cooks, and has no history of illness. In the other test, I was a man in his 30s with back problems who wished to lose 40 pounds but also wanted to focus more on gaining muscle than losing fat. Both fictional dieters were given the exact same plan with the exact same estimated day of hitting their goal weight. Despite the wide array of questions, the amount of weight you want to lose seems to be the deciding factor in your plan.

Despite my disappointment with the introductory quiz, many people have a very positive opinion of the Noom system. “As with everything, there are pros and cons,” says Bonnie Balk, Registered Dietitian and Health & Wellness Expert for Maple Holistics. “But in this case the benefits, if users follow the Noom App correctly, can lead to real, sustainable, healthy weight loss.”

After you enter your information, Noom gives you a calorie goal, sets you up with a group of supportive Noomers, and connects you with a personal coach. You’re asked to track your weight, activity and all of your meals.

Unlike some food-tracking apps, you don’t track your meals just for the calories. Though calories are counted, Noom emphasizes its color system. Every food is given a color, from high nutrient/low calorie Green to low nutrient/high calorie Red. Users are encouraged to eat mostly green and yellow foods, though nothing is off-limits. Noom teaches that even a red food can be enjoyed as long as it’s in moderation and balanced out by your other nutritional choices of the day.

The real key to Noom is the coaching. “Consider Noom like a dietitian in your pocket,” says Balk.“This personalized care adds to the app’s accountability factor, as users know there is someone monitoring them.” If you have a question or problem, your coach will be there to help, at least during business hours on weekdays.

How Is Noom Different From Other Weight Loss Apps?

A lot of the features of Noom seem similar to those of Weight Watchers (now WW) or Myfitnesspal (the apps Noom is most often compared to). But based on calorie counting alone, Noom may be the best. A study in 2019 found that Noom has the most accurate caloric food database compared to other mobile apps like MyFitnessPal and its partnerships with the CDC and Novo Nordisk certainly back up their reputation for science-based results.

Mostly, the biggest differentiator is the coaching. Having a real person there to cheer you on, answer questions, and provide personalized feedback has given many users the accountability they need to stay with the program.

Related: WW Freestyle is Getting a Major Update! Here’s What You Need to Know

Does Noom Work?

Overall, Noom seems to work for a lot of people. One study found that 77% of Noom users reported losing weight over two years. That was based on self-reported information, so it may be a bit skewed, but it still shows promising results.

Dietitian Balk appreciates Noom’s methods of educating users. “Instead of spoon-feeding users with a list of do’s and don’ts, this program encourages them to understand their healthy choices,” says Balk. “This helps people build sustainable, healthy eating habits.”

Many real Noom users are very happy with the app. One such user, Heather Atherton, sang Noom’s praises. “It completely changed how I eat, how frequently I want to exercise,” says Atherton. “And it has helped me have the clarity and focus to follow some new goals and dreams I never would probably have pursued before.” Despite trying many other weight loss apps, Atherton says Noom was the first thing that really worked. In seven months she’s lost 21 pounds and 10 inches. Most importantly, she’s excited to stay with Noom’s healthy lifestyle.

But it’s not all good news for Noom. Many online reviews report that the coaching feels canned or forced, and isn’t very helpful. “My weekly coach gives me such automated boilerplate feedback I can’t even tell if they’re real or a robot,” wrote Heidi in a user review on Consumer Affairs. “The counseling doesn’t feel that individualized,” says former Noom user Linda Williams. “It doesn’t justify the high price tag and you could get the same thing from knowledgeable members on MyFitnessPal.”

Light Bulb

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How Much Does Noom Cost?

With Noom, you’re given a suggested plan and you play for those months upfront. A monthly plan starts at $59 or you can get an annual membership for $199. The annual fee is fairly reasonable, especially compared to Weight Watchers. But, if you have 20 pounds to lose, you’ll likely be urged to purchase a 2-month plan for $99 (according to the Noom quiz I took repeatedly). If you don’t lose 20 pounds in two months, you’ll be charged another $99 to continue. This can easily get expensive and was a common complaint amongst reviewers.

Is Noom Worth It?

“Noom may be telling you which foods to avoid or have, but it’s not delivering these items to your doorstep,” says Balk. “If users don’t take the time to shop and prepare healthy food options, then the app’s advice is worthless.” Overall, Balk thinks Noom is a well-made app that can help people lose weight in a healthy way, but she warns that Noom (or any other app) will only work if you make a real choice to stay with the program.

“Before signing up for a long term commitment, prepare yourself with the proper mindset of learning healthier habits and make a realistic plan of how you will follow the Noom app,” says Balk. “The 14-day trial may be your best bet!”

Thankfully, Noom isn’t a fad diet with outrageous claims and unhealthy recommendations. If you’re looking for the added accountability that a coach (and a high price tag) can bring, then Noom might be worth a try.

Curious about the pegan diet? Here’s what you need to know.

Have you tried to find pricing information on You probably weren’t successful, as Noom requires that you signup with your email address before they reveal their cost and monthly fees. Here are 3 things you must know about the cost of Noom.

Noom Cost: Signup Fee | Monthly Price | Worth it? | Free Trial

1. Sign Up Fee:

*Update: We now have an exclusive offer for a 14-day FREE trial this month!

Signing up for Noom starts with a free evaluation on Upon completion, you’ll be presented with an offer to start a 7-14 day trial. While it’s not free, they ask you to just, “pay what you think is fair.”

Obviously everyone chooses to pay $1 to join! (Why pay more?) After you choose the $1 price option, click, “see my plan,” and Noom will send you an email with a link to get started. Click the link, and you’ll be taken to a checkout screen like this:

While you’ll initially pay only $1+ to join, you’ll be billed after the trial period ends. Here’s more about that:

2. Cost Per Month:

Thinking of sticking with Noom after trial ends? Here’s how subscription pricing works: (updated for 2020)

Noom costs $1 for the first 14 days. If you choose to continue after the trial period, you will automatically be billed $129 for the first four months on the 15th day. You will then be billed $129 every four months thereafter until you cancel. However, if you prefer less of a commitment, you can elect to pay monthly at $59 per month.

For their popular quarterly billing option, the cost of Noom breaks down to:

  • $1.10 per day
  • $7.70 per week
  • $32.35 per month
  • $387 per year

If you wish to cancel Noom, do so before the next 4-month billing period begins, or your credit card will be billed on the first day of the next period.

3. Is Noom Worth the Cost?

So, is Noom really worth it? Data shows us that most people don’t achieve their weight loss goals without a plan that includes structure, motivation, and accountability.

In deciding whether Noom is worth the investment of $32+ per month, first think about the value of personal coaching and support. These are real professionals, and they are there to guide you through your weight loss journey one small step at a time.

However, If you are part of the minority who enjoys “going it alone,” you can consider highly-rated WW which also costs less.

If you do believe that Noom’s coaching and support adds significant value, then I recommend that you run it by your doctor and give Noom a shot. You can look for a discount code, or start with their free evaluation and 14-day trial.

If you do try Noom out, good luck, and thanks for stopping by WonkyPie!

*Related: WW (Weight Watchers) Cost | Nutrisystem Cost | South Beach Diet Cost

Last Updated on January 2, 2020

In today’s modern age, finding a diet program that features the latest technology and can sometimes seem difficult.

Many programs are stuck in the past, but one stands out for it’s perfect blend of the latest technological features, combined with proven weight loss methods, to form the perfect modern-day health solution.

It’s called Noom, and it’s a weight loss and coaching app that is currently taking over the internet .

In this Noom review we’re going to detail what is causing all of this excitement. Keep reading, and you’ll learn exactly what it is, how it works, the foods you’ll eat, how much it’s going to cost to join, plus you’ll hear from those who have put it to the test, and actually improved their health in a short amount of time.

If you’ve been looking for the latest details on Noom, then you should find review helpful.

What is Noom?

Table of Contents

It is an app that focuses on helping you make lasting changes to your weight and health , with small steps each week. This means, you’ll track what food to eat, the exercise to get, and you’ll also learn how to lose weight, permanently.

Quick fix diets? They’re a thing of the past. It’s all about health, and providing an eating plan people can follow for life.

How do they make this happen?

By teaching you small changes you can make each week, and itt all takes place on their lifestyle app. The app will be your go-to resource to follow and track your progress over the coming weeks: Talk to your coach, interact with the people in your group, get exercise and eating plans, and see foods to eat and foods to avoid.

All of this combines to help you ditch bad eating habits, and replace them with good habits. As the weeks go on, this should become your new normal.

Learn more and get a free trial here.

How Does it Work?

The program is entirely online, via the app that you will use on your smartphone or tablet to track everything each week.

There are a few steps you’ll need to undertake to get registered, however.

1. Complete Your Profile

The first thing you’ll need to do to get registered is to complete your profile . This series of questions helps them get a better idea of how much weight you want to lose, any health issues you might have, they food you’ve been eating, and about how long it’s going to take to reach your goal weight.

The following is an example of some the lifestyle questions most people be asked:

  • Your Age
  • Goal Weight
  • Other Diets You’ve Tried
  • Your Current Activity Level
  • Whether or Not You’re Diabetic
  • Have You Taken Antibiotics in the Last 2 Years
  • Do You Have any Serious Back Issues?
  • Are You Risk for Certain Diseases?
  • What Your Daily Schedule Looks Like
  • Do You Cook or Eat at Restaurants mostly? What Food Do You Eat?
  • Where do You Live: The Country, Suburbs, or a City?

As people answer these questions, their algorithm is at work developing a plan built just for you.

2. See Your Daily Calorie Level for Reaching Your Goal Weight

Based on the information you’ve provided, including your goal weight, they will tell you how many calories you should eat per day to reach your goal. Then, once you’ve joined, people can see the foods they should eat and approximately how many weeks it will take to get there.

3. Meet Your Coach

After completing your profile, you’ll also be assigned a person who you’ll work one-on-one with over the coming weeks. They will be a very helpful resource on your journey with the program, and are a helpful personal resource as needed.

They’ll be there to walk you through your journey of personal change, show you the food to eat, give lifestyle tips, and work one-on-one with you via the app.

4. Daily Checklist

Once you’ve officially started the program, you’ll get a daily checklist, that services as a reminder for what you need to do that day to stay on track and make a positive personal change.

It includes things like:

  • Your Daily Weigh-in & Tracking Reminder
  • Meal Eating and Food Tracking Reminder
  • Suggested Articles for the Day: Usually articles to read that are informational or for motivation
  • Goals Setting
  • Quiz: They”ll test you on things you’ve learned since joining.

5. Noom Food List

The Noom food list is one of the largest food databases on the planet, which is for you to use to make healthy eating choices.

They categorize foods by three colors: Green Foods, Yellow Foods, and Red Foods.

Not surprisingly, green foods are ones you can eat freely, yellow foods in moderation, and red foods very sparingly.

When they read the food list, people will learn the calorie content of the food they eat. Stick to green food, and your calorie content will remain naturally low for the day; eat red food, and the calorie content is much higher.

We feel, this helps make planning your meals much easier, by giving you a clear blueprint to follow. Stick to the food list, and meal and calorie tracking is a breeze as well.

Start your free diet profile, plus get a 14-day Noom trial here.

Noom Pros & Cons

Noom has mostly positives, in our opinion, but there are some potential downsides to consider.

Let’s start with the cons:


  • All Online: For some, the possibility of in-person meetings is more convenient
  • Have to make most of your own meals
  • Pretty pricey: About $50 per month


  • Backed by Science & Years of Research
  • Easy to Use
  • Work One-on-One to Reach Your Goals at No Extra Cost
  • Built-in Tracking
  • Learn Healthy Eating & Exercise Habits
  • Not a Quick Fix Program: Change Behavior Over Time
  • One of the Largest Food Databases Available
  • An Eating Plan Designed Just for You
  • Based on the Latest Technology and Research
  • Works on Most Smartphones and Tablets: Apple, Android, Amazon, etc.
  • See Exactly How Long it’ll Take to Reach Your Goals
  • Connect with Your Own Community: Support, Conversation, Etc.
  • 2-Week Free Trial Available

Real Customer Testimonials, and the Complaints

Noom has been plastered all over the internet lately, with thousands of users posting their results and testimonials on social media.

If you use Instagram or Facebook, it’s pretty much guaranteed that you’ve seen something about the app, with most users reporting a positive experience.

That said, let’s look at what some of these customers are saying. Most of the testimonials used here were pulled from Trustpilot , which is a pretty trusted resource for reviews from verified customers. There are more than 10,280 reviews there, which is a fairly large body to pull from, so we feel comfortable sharing some of them here.

Laura credits it for getting the best from her:

Best way to get to your best self. I love Noom. Tried everything else over the years. It’s like having an angel in your pocket. Never felt better.

Sarah says it’s not like any others out there:

Noom is different than anything I have ever tried. I am learning so much and it is working well for me. I am not only losing weight, but I am also gaining confidence with in myself and changing how I think about success! Wish I would have done this sooner.

Naomi was shocked by her results:

Blown away. Honestly I keep pinching myself that this is actually working. I am losing weight successfully and consistently and with minimal struggle. I HIGHLY recommend this program.

Noom Complaints?

While it works great for most people, there are some who haven’t had a positive experience. For those, there are some other Noom alternatives they may want to consider. Here were some of the top complaints we saw reported.

The cancellation process seems to be an issue for some customers:

Noom is like a subscription that automatically renews you can never cancel you will get to a point where you want to do in on your own and could but they won’t let you.

Noom actually followed up on this comment, and had their support team personally reach out to this customer, so hopefully their issues were resolved.

Another customer said the app wasn’t any different than tracking calories (we respectfully disagree):

This is just counting calories with an expensive coach. I can lose weight on 1400 calories/day, but don’t believe it’s a sustainable strategy. Also the app loses info constantly requiring duplicate entries of every ingredient of every meal.

Again, they responded to this complaint, and was going to have their customer support team reach out to patch things up.

The big takeaway for me when reading through the negative reviews? Customer support responded to pretty much negative review I saw, which tells me they’re committed to making their customers happy.

Overall, we feel very comfortable recommending Noom to anyone looking to improve their health, feel better, and who wants to change their behavior so they can make lasting changes.

How to Become a Noom Coach

Coaches aren’t selected out of thin air – there is a very specific and detailed training they must complete .

Here are some of the criteria they must meet:

  • Attend “Noomiversity” Recognized by the International Consortium for Health & Wellness Training
  • Complete the Core Lifestyle Training at Noomiversity
  • Weekly Trainings They Must Complete to Stay Certified
  • Must Have an Associates or Bachelors Degree in a Qualified Program
  • 2,000 of Experience in Their Field: Nutrition, Personal Coaching, Etc.

Noom Cost: How Much per Month?

Noom costs $59 per month if you sign up for their monthly auto-recurring plan. You can save money if you commit to more months at a time.

Here’s a look at some of their other pricing options – remember that all of these prices are contingent on you enrolling in their auto-recurring option:

  • 1 Month: $59
  • 2 Month: $99
  • 4 Month: $129
  • 6 Month: $149
  • 8 Month: $159
  • Annual: $199

As you can see, you can basically get a year’s subscription for less than what you’d pay if you were on their monthly plan for just 4 months.

The best part?

You can try Noom for free for 14-days, which gives you time to decide which plan you want to sign up for, and if it’s even the right app for you.

Get the Noom trial here.

Review Summary

Yes, if…

We’d say Noom is definitely worth it, especially considering everything that it brings to the table.

Keep in mind, though, individual results are going to vary, and it takes commitment and effort to lose weight

That said, it’s pretty hard to find a diet program that features:

  • One-on-One Support
  • Tells You How Long it Will Take You to Reach Your Goal Weight
  • Is Focused on the Long-Term vs. Short-Term Results
  • Teaches Eating and Exercise Habits You Can Use for Life
  • Connects You with Your Own Weight Loss Community
  • Can Be Purchased for as Little as $16.58 per Month
  • Offers a Free Trial

It’s for all of these reasons, and more, that we’re happy to recommend Noom to any adult looking for a fast and healthy way to reach their goal weight.

Get more details plus a free Noom trial here.


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Megan Ayala

Megan Ayala is an author, blogger, and mother of two. Her mission is to share the most accurate and up-to-date information with her readers. When she’s not busy writing for she enjoys spending time with her family, usually doing something active and fun. Learn more about Megan on our Team Page.

Latest posts by Megan Ayala (see all)

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My own (small, but noteworthy!) bone to pick with Noom is about the language used to encourage and inspire behavior change. The iTunes description alone gives me some pause because of phrases like “‘trick’ your body,” and “master your triggers.” From both a clinical opinion and as a consumer, these words sound ever-so-slightly shy of condescension.

Using language that make you feel as though you’re doing something wrong or abnormal (requiring a “fix”) makes me question the execution of the app at large. We’re living, breathing humans with real feelings and real biological needs — not some technology software that needs an “update” in order to hack our health.

View this post on Instagram

A post shared by Noom Coach (@noom) on Dec 17, 2018 at 8:37am PST

The Bottom Line

Since Noom does encourage habit formation and there are some real, substantial benefits to the behavior-change-for-life systems used to help guide you, in my opinion it might be worth doing the 14-day trial period. (You can cancel at any point during the two weeks without getting charged, as long as you don’t purchase any subscriptions within the app itself.)


That said, if for any reason you feel as though the the app’s content or coaching platforms trigger feelings of shame or unworthiness, it’s time to consciously unsubscribe. Using apps for accountability may be helpful for some people, though I can’t guarantee it will universally work for everyone — especially since achieving better health and weight loss is highly dependent on your personal taste and health goals. Knowing what works for you versus what seemingly works for everyone else can be tricky to navigate on a platform you’re paying for. Better health and weight loss requires you to be in the driver’s seat about the changes you make to reach your goals — within the framework of your own personal boundaries, be it emotional, physical, or psychological. Remember that, and you’re already on the right path to better health for life.

This story was originally published in January 2019; it was reviewed and updated by GH’s health reporting team in January 2020.

Jaclyn London, MS, RD, CDN, Good Housekeeping Institute Director, Nutrition Lab A registered dietitian with a Bachelor of Arts degree from Northwestern University and a Master of Science degree in Clinical Nutrition from New York University, Jaclyn “Jackie” London handles all of Good Housekeeping’s nutrition-related content, testing, and evaluation.

Group Chats

Again, nothing hard here, you do as much or as little as you like in this section. There is a group coach who moderates the group. She posts regular prompts to get us talking but people also post their successes, struggles, healthy meals, workouts achieved, milestones reached, and ask questions when they need help. Some days I go through and reply to several posts at once, some weeks I just read and don’t think to comment. I really liked the times when someone shared a struggle and we, as a group, brainstormed ways the person could handle the issue. I felt it was a really respectful and supportive way to get ideas or see how others handled that problem.

Searchable Noom Recipes

Oddly enough I didn’t use the recipes all that much, even though we have been cooking a lot. They look good and the app is easy to use, but I just happened to get recipes from other places.

Saved Articles Folder

I loved this feature and in hindsight I wish I used it more. I’d love the ability to search previously read articles. They are still in each day’s menu after you read them but in order to go back to one to review it, you either have to have clicked save or you have to remember what day it was. I wish I could search for key words from the days I really liked. There were a couple days where I’d have an off day and I thought, Oh I need to review that one article but I didn’t save it.

Help Section

I didn’t need it. The main questions seem to be pretty basic app questions as well as how to cancel your free trial, which as I said above, I had no need for. I knew this was the program for me, and truth be told, if I’d have done the trial and cancelled and gone back to my normal habits, then I know I would have gained that “one more pound” so I didn’t give myself the option.

Canceling Noom Account

Noom doesn’t want you to be a lifelong member. You can use it for life, but they’re not trying to get you to use it for life. They want you to break your bad habits, develop new healthy habits and move on.

Each Noom program lasts for a set number of weeks depending on your goal and the program chosen. You pay for that program all at once. Then if you finish your program and want to continue it will bill you for another session. If you want to be done at the end of your first program, just let you coach know.

I messaged mine about a month before my program ended and I asked her to set the cancellation date at the last day that I have paid for. I did it so far in advance because I didn’t space out and forget. But I still had full access until that date. When my coach submitted it, the system sent me record of the scheduled cancellation right in the app chat window. They also have a Noom Customer Support Page for any additional questions or issues, but I never needed it.

Easy peasy.

And that is the point. Like I said, they actually help you develop long term habits that do not rely on the app. You don’t need to become a lifetime member of noom.

My Noom App Results

I started Noom in September 2017 with an awesome group of “noomers” so it has actually been pretty cool now that 16 weeks has gone by, to see everyone celebrating all the weight they lost- even though we all did it during the holidays!!!

Here is my Noom Weight Loss Chart, to which I have added some fun icons to show where the holidays fell. According to Noom, 64% of users lose 5% or more of their body weight, and 60% maintain the loss for one year or more. I am one of those users for sure!So there is my chart, starting in September around my birthday, going to Jan 4th. It has ups and downs, as you can see. On previous diets I would have viewed these ups as failures but because this is not a diet, and because of the coaching and behavior education I can instead see them as just another day in my weight loss experience.

It may not be as impressive as Brandy or Cobie, but while on Noom I lost 17 pounds. That was 1 pound more than my pre-set goal weight, and many of my groupmates have lost quote a bit more in the same time. 13 pounds over 16 weeks is typical.

You can see above that I did go back up over Christmas but considering my previous routine of plowing right through the holidays towards a bigger size in jeans, and considering how equipped I am to stay on track, I am pretty much fine with that- AND ready to keep going.

I have made so many improvements, I feel better, happier, my back pain is gone. I have better self esteem and I know how to handle my triggers.

I have control again. And that is my result.

2019 Update: It’s been a year since I started and I am happy to report that I am BELOW my Noom goal weight. I could not be more ecstatic with these changes. I still use my Noom Food List Cheat Sheets as reminders of my go-to favorite foods of each color. I still log my foods, but when you stop paying for noom, you only have access to the logging portions (no Goal Experts, Group or Daily Lessons).

If you started today and lost 1-2 pounds per week, where would you be by Thanksgiving, by Christmas, by New Years?

Ready to check it out? Take their quick quiz, it’s the first step.

Have you already used Noom? Would you like to share your story or before and after photos? Send an email to info @ lalymom . com. (Take out the spaces.)

Thank you for reading my 2018 Noom Coach Review and Results, I hope it helps you on your journey!

Share Your Noom Success Story in the comments below.

Note: I do not work for Noom so I can’t answer questions about your account. You’ll have better luck if you head to Noom Customer Support Page.

I tried to add my Noom review video at the top, but in case it didn’t show up, here is the video review as well:

Share it up!

How much is Noom?

The reason Noom is so effective – and so effortless and fun to use – is that it’s completely customized to your individual needs. After all, your eating habits, exercise routines, and overall lifestyle are completely unique. Any weight loss program that actually works will have to accommodate that.

We also built Noom to meet your unique financial needs. There’s a range of flexible payment plans for you to choose from, so you’re sure to find an option you love. So how much does Noom cost? It depends! Read on to learn how your individual weight loss program is developed and how our pricing system works. (Spoiler alert: Noom offers a risk-free, 14-day trial for every plan.)

Create your customized course

The first step in kickstarting your weight loss journey is find a plan that works for you.

You take a quick survey to tell us about yourself, and we do the rest. We’ll use your age, your sex, your interests, your limitations, your current lifestyle, your goals, and other factors that can impact your ability to lose weight, to create a customized course that helps you thrive.

Choose your timeline

Whether you’re looking to lose 5 or 150 lbs, we’ll help you build a realistic timeline to reach your goal weight. Based on this timeline, we’ll also recommend a plan and payment option that best suits your needs.

That being said, we’re the experts in weight loss – you’re the expert in you. So we’ll also provide you with a number of other plans for you to choose from, which may resonate more with you.

Choose a Noom payment option

We offer a number of flexible, payment options for you to choose from. Your time and your money are precious. That’s why we offer a 14-day trial, risk-free with any plan we offer.

If you’re testing the waters and want to get your journey started with a little less commitment (and a little less spending), you can choose from 1-month, 2-month, or 4-month plans.

  • Monthly plan: $59 USD
  • 2-month plan: $99 USD (originally $120)
  • 4-month plan: $129 USD (originally $240)

The longer you commit, the more you save!

For people who want to stay longer, we also offer 6-month, 8-month, and year-long plans to reap the benefits of extra support and motivation, advanced psychology-based skills, and even more practice making your habits stick:

  • 6-month plan: $149 USD (originally $360)
  • 8-month plan: $159 USD (originally $480)
  • 12-month plan: $199 USD (originally $620)

Since these plans are auto-recurring, we’ll be here as long as you need us. Our ultimate goal is to help you gain the knowledge, tools, and skills you need for lifelong success. Take things one step at a time, see how it goes, and simply let us know when you’re ready to spread your wings and fly solo.

Try it, risk-free

While we do our best to create a plan that fits you like a glove, we understand that Noom isn’t for everyone. That’s why you can try your course on for size for two full weeks — that’s 14 days — for just $1, before making a full commitment. We make it easy for you to cancel your trial at any time, hassle-free. Warning: you probably won’t want to…

Anything we missed? Comment below and we’ll be sure to answer your questions!

Apps have become a mainstream part of living more healthfully. Just think about it: There are apps built in to smart phones that help you track activity levels (perhaps prompting you to move a bit more), apps designed to help you track what you eat, apps to guide you through workouts and meditations, and more. While there are a sea of apps to help you put healthier habits in place, Noom, which touts itself as “the last weight loss program you’ll ever need” is getting considerable attention. Case in point: Noom was one of the top-searched diet terms on Google in 2018.

Is Noom really the last weight loss program you’ll ever need? How does it work and who is it suitable for? Here’s what you need to know.

How Noom Works

The app takes a behavioral approach to weight loss in order to “trick” your body into building healthier habits. Noom promotes their coaches — supposedly real people (though not registered dietitians) — who help you set achievable goals and keep you accountable.

When you get started, you’ll answer a series of online questions to address your current weight, health concerns and lifestyle (like whether you cook or dine out more, and whether you sit at a desk most of the day). From there, you’ll be assigned a coach and given eating recommendations, as well as have access to built-in tools to help you track your fitness, food, blood pressure and blood sugar. Much of the advice comes in the form of short tips and quizzes, which, according to reviews, can be both helpful and overwhelming. If you find the on-boarding process cumbersome, this may not be the program for you, since the rest of the content on the platform is set up in a similar fashion.

Noom’s nutrition philosophy

The nutrition advice is based on the idea of calorie density, which was also popularized in the book Volumetrics. Low calorie (or low energy) density refers to foods that have few calories for the amount you eat (or the weight of a given food). Noom divides food into one of three categories: red, green or yellow. No foods are off limits, but it’s suggested that you limit the number of red foods you eat, while you’re encouraged to eat more yellow and green foods.

The Pros

It’s scientifically validated

Noom has been scientifically studied (although minimally) and shown to help people lose weight and keep it off. In one study among almost 36,000 people who were Noom users, almost 80 percent reported weight loss while using the app for a median of 267 days. Among the group, certain behaviors promoted better results: Tracking dinner was an especially effective strategy, while tracking overall calories, activity and weight weren’t far behind.

A second, much (much!) smaller study among just 43 overweight and obese Noom participants found that the plan led to a 5 percent loss of body weight — an amount that sounds small, but it’s been tied to really meaningful health improvements. Again, weekly weigh ins and meals logged were the main predictors of success.

No food is off limits

Noom is totally inclusive of any food you want to eat, so if you want an apple pie a la mode, you can have it. You might get a tiny note on your food tracker telling you that you’ve gone over your portion limit for red foods, but you’ll also receive encouraging words for tracking at all.

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The Cons

Several red flags jump out at me. Here are some to keep in mind.

The food categories are flawed

I’m all for encouraging fruit and veggie consumption, but the calorie density approach doesn’t take into account how filling, delicious and healthful many high-calorie dense foods are. Nuts, seeds, olives and avocados — along with their butters and oils — all supply protective plant compounds that help lower the inflammatory process, thereby lowering your risk of disease. These same foods as part of a healthful eating pattern have also been linked with improvements in body weight and waist measurements, and they may make it easier to prevent weight gain, which is a huge step toward aging healthfully.

And in my experience, people enjoy the green-light foods so much more when they’re served with these plant-based fats. Wouldn’t you rather have a salad with some crunch from nuts, creaminess from avocado, and a delicious dressing made with extra virgin olive oil compared to a salad with crunch from carrots and a sparse dressing? Granted, you can have either with Noom, but putting healthful fats in the red zone is misleading and may lead you to unnecessarily restrict them.

Reviews online are mixed

Many people complain that the coaching is inconsistent (and some say practically non-existent) and that the responses feel canned. People also complain that the database lacks many foods, is unreliable, and that tracking food on this plan is a big pain. That’s a big drawback given that tracking is integral to this program’s success (according to the research). There are also a notable number of complaints about canceling the program.

Health coaches don’t have the same qualifications as registered dietitians

I don’t like to knock any program or plan that makes people feel mentally and physically healthier. However, I will point out that there’s a huge difference in education and training between a health coach and an RD. If you have any food sensitivities, medical concerns, or other roadblocks to eating better (including lifestyle issues, like business travel or inexperience cooking), you’d be better off working one on one with someone who can help you discover what works best for your unique body and circumstances.

On top of that, based on reviews, the health coaching is really over billed. Among the common complaints: people felt like they were talking to a chat bot instead of a person; the coaching support is superficial; coaches aren’t available 24/7 and often leave you hanging.

When I tried the app, I asked a few questions and felt like responses were slow and vague. For example, on day one I asked, “How come I can’t find my food log?” and on day two, I got a response that said, “As we begin the journey, I want to point out one opportunity to get closer to your Super Goal: meal logging!” There was no further explanation on how to find the food log, which I eventually found on my own.

Calories might dip too low

In one online review, a reviewer said the app recommended an 1,100 calorie diet. This is too low to get all of the nutrients you need to thrive. Though the reviewer said she got used to this calorie level, most people would find this amount to be severely restrictive and limiting and I would never advise anyone to eat this few calories. In my case, the app suggested 1,200 calories, which is also too low.

While tracking can be an effective tool, studies also indicate that you don’t need to count calories if you stick to a few basic principles: Eat more whole foods, eat more veggies, and eat fewer processed foods and sugary foods.

Bottom line

A lot of reviewers found the program helpful, and if you’re someone who likes app-based learning and doesn’t mind tracking your food and hopping on the scale, you might also find it useful.

However, many people find tracking every last bite annoying! Even WW (formerly known as Weight Watchers) has a wide range of zero-point foods that don’t need to be tracked, reducing the number of foods that do require tracking and making this task a little less daunting.

If you’ve ever had disordered eating behavior, this wouldn’t be an appropriate program, despite the emphasis on the behavioral components. Truthfully, I found some of the prompts condescending or insensitive. For example, a prompt to hop on the scale: “Now that you’ve weighed yourself (wait, you still haven’t? What would Michael Jordan say? Just do it. Right now. We’ll wait…)” Tracking food and monitoring your weight can be triggering so you’d be better off working one on one with someone who could provide meaningful support and guidance.

Noom has a lot of bells and whistles, but you may not need all of them, and you may get tired of the reading material and quiz format after a while. As I mentioned, there are plenty of apps that help you track food, weigh ins, activity levels, and that support mindful eating, and many of them don’t cost a penny. If you’re in it for the support, read the reviews online before you subscribe. This part of the program seemed to receive the most complaints.


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Noom vs. WW (formerly Weight Watchers®): How do they compare?

If you’re in the market for an effective weight-loss program, both Noom and WW: Weight Watchers reimagined may have surfaced. While both programs are designed to foster weight loss, the differences between Noom and WW are plentiful. For one: WW has been helping people lose weight for more than 55 years, thanks to decades of research and constant innovation designed to meet the needs of members at every life stage. Read on to learn more about how Noom and WW compare:

The main differences between Noom and WW: Weight Watchers reimagined

While both Noom and WW are designed to foster weight loss, Noom relies on calorie counting and assigns a red, yellow, or green color to each food. WW provides the groundbreaking SmartPoints® system, which takes a food’s complete nutritional profile into account by boiling down calories, saturated fat, sugar, and protein into one easy-to-use SmartPoints value.

On WW, every member gets a personalized SmartPoints Budget based on height, age, weight, and sex that consists of daily SmartPoints, weekly SmartPoints, and rollovers for added flexibility, plus a list of ZeroPoint™ foods you don’t have to track or measure.

Noom vs. WW: program philosophy

The WW program is based on proven principles of nutrition and behavior-change science to help you build healthy habits around food, activity, and mindset. Developed by a highly credentialed, dedicated science team that partners with preeminent researchers around the world, WW recognizes members’ achievements with Wins that can be redeemed for real rewards like products, services, and experiences.

WW also provides in-person support: There are tens of thousands of expertly trained WW Coaches and Guides who share science-backed techniques for weight loss at live Workshops and via 24/7 Live Coaching chat on the WW app and website, plus millions of WW members who attend local Workshops and/or post on Connect, WW’s exclusive, members-only social platform.

When following Noom, you get a personalized calorie budget, checklists, worksheets, and digital messaging to help you manage mental and emotional barriers to weight loss.

Noom vs. WW: food

No foods are off-limits with either program. Noom has 3.7 million food options to track, with foods grouped into a traffic-light system of green, yellow, and red to guide your food choices within a calorie budget.

The science behind the WW SmartPoints system stems from the proven theory that not all calories are equal—some foods leave you feeling extra satisfied, while others may stoke your appetite for more. So while you can spend your SmartPoints Budget on whatever foods you’d like, members tend to naturally gravitate toward whole foods with higher protein and away from processed foods with higher sugar and saturated fat content—and they achieve sustainable weight loss without deprivation. Everything is on the table: WW’s database has 86,000 meals, including options from nearly 400 popular restaurants, 196,000 grocery items, over 8,600 foods, and 8,000+ WW-tested recipes.

On myWW™, WW’s most customized weight-loss program ever, members take a science-backed personal assessment on their food preferences, lifestyle, and preferred approach to weight loss. Then, they’re matched with a SmartPoints Budget and a list of ZeroPoint™ foods that may include fruits and non-starchy veggies, lean proteins, and/or whole grains, depending on the myWW color they’re matched with.

Noom vs. WW: support and personal coaching

There are no in-person meetings or groups on Noom, which offers digital personal coaching through its app. After two weeks on the program, you are put into a digital support group with other members.

WW offers several modes of support to fit your lifestyle, schedule, and learning style: Digital members can participate in 24/7 Live Coaching via chat and a members-only Connect social network, where you can find inspiration and get real-time advice. Both are available in our award-winning app.

For even more support, you can also visit a WW Studio and join in weekly Workshops, which are led by expertly trained WW Coaches and Guides; upgrade to one-on-one Personal Coaching, with weekly phone calls and unlimited messaging; or try out Virtual Group Coaching.

WW delivers a curriculum of weekly topics that are covered in Workshops and in our digital tools to make creating healthy habits simpler and fun through science-backed techniques. By tracking activity along with your food, you earn FitPoints® so you can celebrate your progress toward your goals. To remind you of the strides you’re making in building healthy habits, as you track these along with weight, you earn Wins through our WellnessWins™ rewards program, which you can redeem for real rewards that will motivate you along the journey.

How much does Noom cost?

Noom’s app costs $49.50 per month. A WW Digital membership—which includes access to our award-winning app featuring our digital food database and tracker, 24/7 Live Coaching via chat, a food barcode scanner, a members-only social network, and more—costs $19.95** per month. Studio memberships with Workshops cost $44.95** per month, and one-on-one Personal Coaching costs $54.95** per month.

**This price represents standard pricing. WW may run promotional offers that can lower costs.

RELATED: 19 perks included in your WW membership

Learn more about the differences between Noom and WW

U.S. News & World Report Rankings*

In 2020, WW was ranked #1 Best Diet for Weight Loss for the 10th consecutive year.

No 2020 ranking.

What can I eat?

Everything’s on the menu! There are different ways to follow myWW that provide varying SmartPoints Budgets to spend on any food or drink you like, balanced with 100+ (fruits and non-starchy veggies), 200+ (fruits, veggies, and lean proteins), or 300+ (fruits, veggies, lean proteins, and whole grains) ZeroPoint foods. Members will take a science-backed personal assessment on their food preferences, lifestyle, and approach to weight loss. Based on their answers and the latest behavior change and nutritional science, WW will guide you to a plan that fits you best.

No foods are off-limits. You will still count calories, but foods are grouped into a traffic-light system of green, yellow, and red to guide your food choices.

How it works

The program has been developed based on principles of nutrition and behavior-change science to build healthy habits around food, activity, and mindset. Our easy-to-use tools help guide members towards smarter food choices, moving more, and helpful ways of thinking.

In addition to a personalized daily calorie budget, the Noom app includes checklists, worksheets, and digital messaging to help their members manage mental and emotional barriers to weight loss.

Rewards WellnessWins, our brand-new, one-of-a-kind rewards program, inspires and recognizes you for all of your daily healthy habits. You earn Wins for doing everyday things (like tracking your meals and activity) and then you get to redeem them for FREE exclusive products and experiences. No rewards program.

Community &


WW meets you where you are: With our app, website, and in-person WW Workshops or Personal Coaching, you can choose the level of support that fits your life. Plus, all members have 24/7 access to Live Coaching and Connect, our exclusive members-only social network, where you can find inspiration—and get real-time advice.

Support is digital through a digital coach. After two weeks on the program, you are put into a digital support group with other members.


WW has over 55 years of experience in the science of behavior change, and we’re using it to give people the proven tools they need to achieve their wellness and weight-loss goals.

Noom was founded about 11 years ago and launched the Noom app in 2010.

Plus, WW was named the #1 doctor-recommended weight-loss program based on a 2019 survey by Kantar Health of 500 doctors who recommend weight-loss programs to patients!

*WW is the #1 Best Diet for Weight Loss 10 years in a row! Learn more here.

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