History of fashion trends

How do Fashion Trends Start?

Fashion trend: the paradoxical term that makes you dislike the pumps you bought a few seasons back without a particular reason. In this extremely digital era is really hard to resist the latest trends. There are so many fast fashion retailers that offer trendy pieces at affordable prices and so many influences who show you how to wear them. Now let’s pop the big question: Where do fashion trends come from and how they start?

The Unexpected Origins of Fashion Trends

It seems that the origins of fashion trends date back to the 14th century. Although, the idea behind trends back then wasn’t exactly the same as now. Clothes were used for showing off the wealth. If someone could discard a costume only after a few weeks of wearing, that person was considered rich. The ability to change outfits more often was linked to having extra money and leisure time. The royal family and their close friends had the luxury to own impressive wardrobes. The people who wanted to present themselves as wealthier than they really are would also change looks more frequently. One of the oldest trendsetters is Queen Elizabeth I who dictated the fashion during her reign. In other words, a fashion trend was something that a king or a queen liked.

Fashion Trends in Modern Time

Photo Credit: Unsplash

Fast forward to life before the internet, fashion trends were established through magazines. For a long time, fashion houses would promote themselves in fashion magazines which were the main source of style inspiration for people.

Fashion Trends in Digital Era

Nowadays there are many ways to start a trend. The internet, together with powerful social media platforms tremendously changed the fashion game. Fashion trends are set on the runway, on the streets and with the help of celebrities and bloggers.

Photo Credit: Versace

Runway trends are very inspiring to people because of their uniqueness. These trends give people a chance to add a designer touch to their personal style.

The term “street style” refers to everyday looks seen on the streets. The street style is especially important during fashion weeks, where fashionistas from all over the world gather in one place. These fashion obsessives show off their best style choices whenever they go. The similarities in their looks soon become the hottest fashion trends.
Nowadays celebrities are a driving force when it comes to setting trends. Every move they make is monitored by the public, making it easy for them to start the hottest fashion trends. That is why fashion houses and brands tap famous people as their ambassadors.

Photo Credit: Getty Images

With the rise of the internet and social media platforms, a new group of trendsetters has appeared on the fashion map. Fashion bloggers and influencers who have their own platforms or a massive following on Instagram also influence the world of fashion. They offer unique style choices and fashion tips to their followers/readers. People love them for their openness and expert advice. Brands and designers are aware of their immense influence and use them as a channel to promote their offerings.

Photo By @leoniehanne/Instagram

As you know, fashion trends come and go. They suddenly become very popular and disappear over time. Old fashion trends often serve as inspiration for new ones. We also witnessed explosive comebacks on some fashion trends, like the ’90s obsession that began last year.


How fashion trends start.

An information cascade happens when the optimal decision of an individual is solely based on the decisions taken by individuals before him, ignoring their own information.

We can observe information cascades and diffusion of information clearly in fashion trends. The following article explains the formation of fashion trends dividing them in 5 different types:

  • Runway trends inspire information cascades because they are the first exposure clients have to new products and watching them in a legitimate show will encourage them to like those products better.
  • Street Styles lead to information cascades because they are a source of inspiration for the general public who wants to fit in or imitate what others are wearing.
  • Celebrities are cascade starters because they are in the viewpoint of future buyers. An example of a trend started by celebrities are stilettos.
  • Fashion Bloggers start information cascades because they provide information and a new perspective on new products which influence consumers.
  • Fashion Capitals of the World can also start cascades because millions of eyes are focused on them and therefore have great power of influence.

What all of these have in common is the fact that the people in each of them are the initiators of information cascades. Since the initiators are generally more exposed to viewers they become a bias in the choices of individuals who buy clothes after them. Clients will make their fashion choices based on what these models, celebrities, bloggers and other people in the streets are wearing, which means they will participate in information cascades.

November 25, 2018 | category: Uncategorized

Style secrets: Why do fashion trends repeat?

Beside the fact that Netflix is pulling the plug on Friends (for real this time), something else caught my attention: I was too busy obsessing over Rachel’s skater skirts to realize that Monica Geller is my true fashion hero. Why? High-waisted mom jeans, functional dresses (almost always with pockets), double-breasted jackets (yes, she made it a thing before the Hadid sisters), snug cropped sweaters, strappy midi dresses and barrettes — she popularized all of the 90s normcore fashion trends that are this season’s hottest favorites. This got me thinking. Why is fashion cyclical? Why does it repeat itself over time? These theories could hold some answers:

Eleven and her gang on Stranger Things. Fans and fashionistas are now obsessing over the 80’s outfits on the show. Photo credit: Netflix.

Theory #1: Inspiration strikes in mom’s closet
🎡 The “20-Year Rule” is the most commonly referenced concept in the fashion industry. Based on this, what’s popular now will be popular once again in 20 years. More or less.
Aside of sneaking away my mom’s beaded purses and retro glasses from her fond 80’s, there’s more evidence to prove it: Jackie Burkhart, Donna Pinciotti (and even the boys’) fashion from That 70’s Show were lapped up by audiences from the 90’s through 2006. That era now represents classic chic, as evidenced at Paris fashion week in 2019.
Eagle-eyed fans weren’t just following the Stranger Things plot this season — it was also the cast’s 80’s outfits that have led to a barrage of analyses, mostly about scrunchies, suspenders, clothes bursting with color, and ‘How to get Eleven’s mall rat makeover.’
Need I even talk about everybody’s favorite 90’s TV friend, The Friends, and how they continue to be relevant in pop culture’s snowballing landscape? Surprise, surprise, all 20-year cycles more or less.

This infographic shows James Laver’s law of the fashion cycle. According to James Laver, fashion trends come back every 50 years.

Theory #2: See you in 50 years
🎡 Fashion theorist and historian, James Laver’s has another theory about the fashion trend lifecycle.
This one was backed by Stanley Marcus, the former president of the American luxury chain, Neiman Marcus, who used Laver’s Law to stock clothes for his store in the late 60’s. According to this Law, when a trend is in fashion, it is ‘smart.’ One year before this, it is ‘daring.’ 20 years later, it becomes ‘ridiculous.’ 50 years, Laver said, was how long it took for a trend to begin to creep back into style. This law, Laver said, was applicable to all creative mediums like art, architecture, design and even music.
Although fashion trends are a cycle, obviously, there has to be a purpose for its return, otherwise it’s just costume. Although I’d like to have said these wise words, Laver said it first.
Think, shoulder pads — Inspired by men’s football padding, designer Elsa Schiaparelli made it trendy in the 30’s, women embraced it during the World War II when one in four married women were allowed to work outside home. It became a power dressing essential in the 80’s when women were shattering the glass ceiling. And with the resurgence of women’s movements like #MeToo, and the largest percentage of women in the U.S. congress, it’s now hot again.

Theory #3: Of hemlines and stocks
🎡One one of the most surprising factors to influence the cycle of fashion, though, is the state of the global economy, according to this observation in the Elite Daily. During an economic turndown, fashion is an indulgence that gets nipped — people look less at trends and more to ‘investment pieces’ or classics, like your trusty little black dress or men’s classic white button-downs.

Fashion and the global economy are related. Did you know the length of skirts could showcase the global economy?

🎡 It wasn’t a random influencer with a theory, but an economist who first noticed the correlation between fashion and the economy. George Taylor developed the “Hemline Theory” to describe his findings. In the 1920s, he noticed that women were wearing shorter skirts to show off their silk stockings. When the market crashed, the hemlines dropped, and the skirts only got longer. The correlation was evident — Longer skirts allowed women to hide that they weren’t wearing (and couldn’t afford), stockings. During periods of economic growth, flashy styles like fur, leather, sequins and glitter take centerstage with consumers wanting to show off their wealth. The more razzle-dazzle and less practical the trends, the higher the probability that money is flowing freely.

These theories give me something new to think about.

Should we invest in classic pieces that will never go out of style, and that which we can wear until they last? Or, should we invest in fads and hang on to them because they’ll be back again anyway? Could both these options, and fashion’s cyclical nature possibly feed into the slow fashion movement, a principle that advocates buying better-quality garments that will last for longer and values fair treatment of people, animals and the planet?

What do you think? (More questions to ponder about on https://sortofsneha.wordpress.com/)

12 Surprising Fashion Trends In History


Everyone has seen their fair share of badly placed shoulder pads, but the upper classes of the 16th century took it to a whole different level with bombasting. They would use bombast, a mixed form of stuffing that could be made of cotton, wool, sawdust, or horsehair, to make certain parts of their bodies seem larger — like their arms, legs, shoulders, or in the case of some rich men, bellies. In some cases, people would carry around six pounds of the stuff inside their clothes.


Imagine men today wearing ornamented athletic cups outside the crotch of their pants — a strange idea, right? That, however, is essentially what codpieces are, and they were an integral part of men’s dress in the 14th-16th centuries. While they started out as merely extra fabric to cover up an area that normal pants left relatively bare, they eventually grew (literally) into padded and decorated objects that inevitably drew attention to that region on the body. One theory is that they got bigger because of a raging syphilis epidemic, which resulted in men needing space for bandages and medical dressings.

Powdered wigs

The big white wigs that symbolized high class from the Baroque period and beyond found their start with King Louis XIII of France, who started wearing one to hide his premature baldness. The fashion quickly spread and made its way across Europe by the late 17th century. By the 18th century, men had started powdering them so that they would stay bright white. The British government, however, started taxing hair powder in 1795, a decision that eventually led to the end of that particular fashion.


Footbinding is a case where fashion caused not only certain days of discomfort or pain but also whole lifetimes. Beginning around the 10th century in China, upper-class women who did not need to work would bind their feet as young girls so that they would not grow more than about four inches long. This involved forcibly breaking the arches and then constantly binding and re-binding them so that they would not heal properly. This fashion, unfortunately, lasted until the early 20th century before the campaign speaking out against it finally succeeded.

Bullet Bras

For some reason in the 1940s, someone decided that it would be nice looking if women had cone-shaped breasts, so they created the bullet bra. By the 1950s, it was quite a popular fashion, which surely gave rise to dozens of movies featuring fem-bots whose bullet bras owned that name in a much more literal sense. They had mostly gone out of fashion until 1990, when Madonna famously wore them on tour; they are now produced by several lingerie manufacturers. Thankfully, they haven’t quite made it back to the mainstream.

Hobble skirts

Also in the category of strange things women have done for fashion is the hobble skirt, a fashion from around the turn of the 19th century that kept its wearers from being able to walk properly. Hobble skirts or dresses would have very narrow hems situated below the knee so that the women would only be able to take very small steps; they sometimes also did this using knee-long corsets. This fashion luckily fell out of style in the 1910s and has not experienced much of a resurgence, unless you count mermaid dresses.

Hoop skirts

On the other end of the leg-space spectrum when it comes to skirts, there is the hoop skirt or crinoline. The hoops under the skirt started out as a practical way to keep the legs free, be it for cooling purposes or to save women from tripping, and then caught on as haute couture. They’ve taken various forms throughout the years, including the pannier or ‘side hoop’ in the 18th century, which made the skirt into a sort of horizontal oval shape. Those and other grand circular ones are often so wide that it’s difficult to walk through doors wearing them.


The mullet isn’t exactly a historical fashion trend, as it’s still eminently possible to run into one on the street today. However, it had its biggest moment in the 1970s and 1980s when many famous musicians like David Bowie and Paul McCartney started wearing them. The term ‘mullet’ apparently has existed for a much shorter time than the haircut itself, as the Beastie Boys apparently came up with it in 1995. The Culture Trip prefers to refer to it with its famous description of ‘business in the front, party in the back.’

Perfume cones

When you look at Ancient Egyptian paintings, you may never have noticed the white and brown cone perched atop the head of many of the people portrayed there. These cones, though, are thought to be made of perfumed animal fat, and they would gradually melt, releasing their pleasant scents as they went. If you imagine a warm roomful of people having come in from the desert sun with no deodorant, then you can probably imagine why these cones would have been so necessary.


You mights think of platform shoes as one of the ultimate trends of the 1990s and early 2000s, but with their chopines, the people of Venice were, as early as the 15th century, rocking platform shoes on steroids. Chopines were originally used as a way to protect shoes from the mud and dirt of the street, but they gradually grew into a fashion item, also growing in height. The higher the chopine, the higher class the wearer; some chopines, therefore, were up to 20 inches tall. While walking in them would have been quite treacherous for the novices, experienced chopine-wearers could even learn to dance in them.

No eyebrows

Nowadays, women still put a lot of effort into shaping their eyebrows, but, for the most part, they try to keep them around (although some fashion trends lately might dictate otherwise). Back around the 15th century, however, women considered an eyebrow-less face to be more beautiful. Ever thought that the Mona Lisa looked a little different, but couldn’t quite put your finger on how? Well, now that you’ve read this, look again.

Egyptian eye makeup

Also part of the theme of ‘ancient fashion trends you might still find today’ is the typical Egyptian eye makeup, which is heavy black eyeliner encircling the eyes of pretty much everyone in the paintings. More than just looking fly, however, this makeup, usually made of kohl, had a set purpose. You know how athletes will sometimes put black strips below their eyes? This is for the same purpose as the Egyptian eye makeup — to cut down on the glare from the sun. Considering the climate down in Egypt, that kohl must have been really important.

By Lani Seelinger

20th Century Fashion Trends – Timeline

Fashion has a way of defining individuals and generations; it is a measure of both aesthetic and cultural progress punctuated by decades of different trends and styles. Each decade in the 20th century signified a renaissance in fashion and a memory in history. People and styles became admired within every decade; they created pop culture icons on and off the runway. Many people adapted the fashion of the times as a form of self-expression, others as a form of rebellion. Fashion has always been part of one’s personal and cultural identity, and the 20th century was packed with decades full of both.
We can view fashion as a two-pronged stiletto: it has molded us, and we have molded it. Men’s fashion has also changed over the century, but not nearly as much as women’s fashion. Throughout the century, fashion has been influenced by the times: war, politics, social movements, and more. Not only have women’s clothing changed over the decades but so too have hairstyles and fashion accessories (often accessories would be combined with hairstyles). While not all fashion trends of the 20th century were chic, they are all nostalgic time capsules today that many of us look back on with fond memories or look into the future with new resolutions.

The following timeline highlights the fashion trends of each decade in the 20th century.

Not only is the timeline a history lesson, but also a source of inspiration for your own fashion ideas – you can pick a decade to wear or mix and match decades, the choices are endless and boundless. Take a journey through the past century and learn the fashion trends that characterized a century of promise and progress for women, you’ll be proud of where we’ve come from and where we are going.

The 1900’s

Fashion has changed a great deal since the 18th century, clothing and accessories looked quite different from what they do today. Typical fashion of the time included corsets, stiff collars, and Gibson Girl hairstyles – a hairstyle with a bun based on ink drawings of women done by an American named Charles Gibson beginning in the 1890’s.

Gibson’s girl was meant to personify the ideal American beauty of that era, and her hairstyle is soft and very poofy with a bun on top and ringlets and tendrils hanging down.

A fashionable trend in the 1900’s was the S-bend corset, it set the standard of the time and women all over the nation wore this piece for many occasions. The corset thrust the hips backward and forced the chest forward, creating a pouter-pigeon shape. The trend was emphasized with puffed, frilly blouses embellished with elaborate decorations such as broad ribbon ties and lace collars. Women’s hair was often parted in the center and often looped around pads and false hair to create a ‘brim’ of hair around the hairline.


During the early part of the century, fashion became more masculine and macho, yet was also characterized by rich and exotic touches of flare. Women wore short bob haircuts throughout this decade; they also wore shorter skirts and dresses – well shorter for the time as short meant just above the ankle. World War I heavily influenced much of the fashion of this time, designers created pieces that marked the generation and dressed women for the era.
The hobble skirt, for example, caught on quickly with the women of the time and remained the height of fashion until around 1915.


The 1920’s is known as both the roaring 20’s and the Jazz Era. This decade ushered in the modern era of women’s fashion as it abandoned the more restricting fashions of the past decades in favor of more comfortable clothes. Skirts and trousers offered the comfort women were looking for.
Athletic clothing, boyish silhouettes, and glittering opulence also characterize this famous era. The trend moved forward both fashion statements and women’s independence. Women began wearing less constrictive clothing typical of the 1800’s and early 1900’s, opting instead for more loose and breathable fabrics such as silk. Accessories also made a grand entrance in this decade, from matching headbands to pearls and statement pieces; women were making an entrance into the forefront of social setting with fashion-forward garments and confidence.


Every decade of advancement improved the quality of life for women and their ability for self-expression.

For example, the fashion trends in the 1930’s were heavily influenced by the progressive nature of the 1920’s and mirrored some of the trends, but pushed the envelope further. The clothing became more relaxed and comfortable, and for the first time, more daring as women not only wore less clothes but more revealing clothes. Much of this fashion progress came to a temporary halt during the end of the decade when the Great depression hit; this caused a retrograde in women’s fashion back to a decade before with more conservative articles of clothing highlighting traditional feminine features. In this one, longer hemlines returned to the scene and restrictive garments that showed a women’s body appeared.


Another decade marked and influenced by a world war set the scene for women’s fashion, and for clothing designers. World War II was in full swing, and so was the fashion industry, with new fabrics and designs yet losing other fabrics and designs. For example, common fabrics used during the 1920’s such as silk were no longer being used, instead, clothing was being made from cheaper materials that were more available at the time. The war caused shortages and world trade deficits that slowed clothing production but spurred innovation in the industry. Colors were heavily influenced by the war, women adorned military-inspired fashion colors and regalia such as navy and nautical colors.

The women enjoyed showing off the colors, and the men appreciated the support and patriotism that this fashion decade introduced. The war also produced more masculine clothing with yet shorter skirts and stiffer, wider shoulders.


Mid-century, fashion took a drastic turn. The war had ended and a new decade with new confidence had begun. A women’s figure is celebrated in the clothing designs and accessories, with designers catering to new trends and new demands.

The feminine shape took center stage with tight waists and high hemlines, a trend that set the tone for classic and timeless looks – then and now. With the new cuts, came new color, new 1950s designer bags, and patterns – designers experimented with multiple colors and different patterns to see what would work and what would sell. The new colors and patterns made clothing increasingly less conservative featuring vibrant floral and repeating patterns used to highlight a woman’s beauty and physic.


The 1960’s saw advances in culture and human rights.

Music took fashion on a groovy trip, and the civil rights movement in the United States sparked further independence in women’s rights and fashion. This unique mix started a firestorm of fashion trends that broke many rules – many rules that needed to be broken. The 1960’s can be characterized as an era of social movements and fashion innovations that are still worn today. These fashion trends reflected the change in society and the structure of classes, dividing some and uniting others. Fashion expressed these cultural and societal changes through clothing such as A-line dresses that showed off women’s legs and gave them extra height.

Vibrant colors with psychedelic prints, and chic vintage handbags characterized the underground scene, especially within the music industry. Topping off the unique fashion styles, women wore incredible hairstyles that defined the decade that made it into hit films.


Rolling along the decades, the 1970’s further developed women’s fashion sense and fashion statements. The decade embodied individualism – clothing became a symbol of independence and freethinking, a trend that clothing has personified till today. Items such as flared jeans and platform shoes characterized clothing styles. This decade really helped women express their individuality, not only among men, but also among women.
In the 1970’s, Vogue declared, “There are no rules in the fashion game now.” Referring to overproduction flooding the fashion market with inexpensive clothing made of synthetic materials. Typical items of this decade included mini skirts, bell-bottom pants that were popularized by hippies, vintage clothing made a debut, and glam rock and disco trends introduced fashion staples such as satin, glitter, and bright colors.


This is the era of big hair and big shoulder pads. Not only did women’s fashion change, but also women’s roles in society with many entering the working force than ever before. Not only did women work more, but they also played more and fashion catered to this notion. Women wore clothing for practical purposes and for fashion statements, creating a decade of luxurious garments such as silks and furs. Clothing and accessories were characterized by vibrant colors and bouffant hair.

Fashion in the 80’s was characterized by unforgettable trends, some that are still worn today, but others that are not. The trends of this decade included tights, leotards, sweatpants, velour tracksuits, and the quintessential ripped jeans – which are still a fashion statement today. In addition, athletic accessories were also extremely popular, a trend boosted by the aerobics craze of the 80’s.


The 1990’s took a turn away from the opulent and vibrant previous decades, in favor of more minimalist fashion trends. As with decades before, the 90’s were heavily influenced by music, particularly rock and grunge music. Much like the band members seen on MTV, women wore casual daywear such as jeans and t-shirts.
The 90’s fashion scene remains among the most seen fashion trends today as new generations embrace the styles of the end of the century, a statement of both the end and beginning of a new century.Proenza Schouler Fringe Embellished Coat

In decades’ past fashion trends typically were started and evolved strictly through the method of fashion house to magazine to consumer – and it stayed like this for a very long time. In our current Internet-savvy (even obsessed) world – where Mashable reports that adults in the U.S. spend an average of “11 hours per day with digital media” – things have changed.

Five Ways Fashion Trends Begin

While traditional fashion houses still have an impact on the way that fashion trends emerge, it’s not just those sources that play a role in popular fashion trends anymore. Fashion trends now start and evolve through five key ways: from the runway, from street style, through celebrities, through fashion bloggers, and through the different fashion capitals of the world.

1. Runway Trends

Many of today’s current trends are certainly inspired by the looks that designers send down the runways each season during Fashion Week events in New York, Milan and Paris. Fashion lovers wait in anticipation every season to see what has transpired in the minds of the designers that they love over the past months.

Reasons Runways Inspire Trends

Trends start from the runway simply because runway looks are moments created by fashion designers that are purely fantastical! While a great deal of looks sent down the runway go into mass production, Fashion Week shows also feature many pieces that are considered to be couture – something that is made to fit only one person’s body. These are the pieces that people wait in anticipation for because they are typically over-the-top designs that look as if they came from a dream. These are the pieces that viewers store in their memories and start modeling their wardrobes after.

Runway-Inspired Trend Examples

DVF Spring 2014

Examples of trends that began with runway shows include:

  • Proenza Schouler Spring 2014 – At New York Fashion Week’s Spring 2014 collections, presented in the Fall of 2013, designer Proenza Schouler sent numerous fringe looks down the runway, providing inspiration for designers to add many different fringe embellishments into their collections. This trend was dominant in the spring of 2014 and will continue to be popular into the fall.
  • DVF Spring 2014 – Also during New York Fashion Week’s Spring 2014 collections, Diane von Furstenberg (DVF) sent many different crop top looks down the runway. This had a trickle effect, leading to crop tops becoming an ultimate fashion trend for Spring 2014.

2. Street Style

The term ‘street style’ essentially refers to everyday looks that can be seen on the streets. These are the looks that people wear in their everyday life that make an impact on those who pass them by – and become inspired by them! Overall, ‘street style’ is a newer term in the world of fashion, but it shows how much of an impact that anyone can play in the way that fashion is perceived and trends are set!

Reasons Street Style Inspires Trends

People are easily inspired by street style for two main reasons:

  • The looks are typically easier to recreate.
  • People are inclined to follow the trends of an ‘everyday person’ because they believe these trends are something they can pull off themselves.

Trends Inspired by Street Style

Examples of trends that began with street style include:

  • Colorful furs – Street style trend setters and designers alike made colorful fur a popular trend. One of the big trends for fall fashion began with Natalie Joos, as her collection sports the colorful fur street style trend in a more muted tone. As fall fashion is starting to hit stores, this trend is making a big splash using very brilliant royal blues and even bright orange!
  • Coachella hippie look – The music festival Coachella launched in 2007 and became a Mecca for people to watch and capture street style. After the first year, the hippie look emerged and became very strong, as designer began using it an inspiration for their upcoming collections and it has rolled into being very dominant and lasting season after season.

3. Celebrities

There is no question about i t- celebrities are one of the biggest driving forces in trend creation! The public covets celebrities and follows their every move, hanging on to their every word. The fact that celebrities are highly influential is the very reason why huge companies turn to them to be spokespeople for their brands and products.

Reasons Celebrities Inspire Trends

Due to their huge fan base, celebrities can have a bigger reach than the latest fashion magazine. Eyes are always on them and their fans often copy what they do. Many celebrities have become known as trend setters and style icons over the years such as Maggie Gyllenhaal and Sarah Jessica Parker, who have an eye for fashion. Fans look to them to see how to wear garments, what silhouettes are popular, what is the newest ‘it’ handbag and more. They are a source of trend setting information that people admire and turn to for inspiration and advice.

Trends Inspired by Celebrities

Examples of trends inspired by celebrities include:

  • Manolo Blahnik stilettos – Yes, Manolo Blahnik shoes are impeccably-designed in every way, but they really weren’t put on the map until they made their big debut on Sex and the City and Sarah Jessica Parker incorporated them into her real life wardrobe. After this, it became such a trend to own a pair of these coveted shoes!
  • Hobo trend – You could call the hobo trend a modern-day grunge look, but no matter what name tag you place on it, the trend was clearly started by the Olsen twins! Mary Kate and Ashley them began rocking this look anytime they were out in public and became widely known by the press as “bag ladies.” Their fans loved it and began copying this look!

4. Fashion Bloggers

Over the years, fashion bloggers have proven to the masses that they have great taste and are creating trends in the fashion world – not following them! Designers often turn to fashion bloggers – just as they turn to celebrities – to wear and help promote their products, because they are well aware of their influence. Once fashion bloggers get these designer garments in their hands, they set trends by styling the garments various ways, photographing themselves and sharing the images – and their thoughts – with their very large audiences.

Reasons Fashion Bloggers Inspire Trends

Fashion bloggers are highly influential in their niche areas. While people watch celebrities just because they like to, people watch fashion bloggers as a way to go directly to the source of how a trend is made so they are able to be aware from the very beginning. Fashion bloggers offer a fresh perspective on the fashion industry and their readers adore and respect that.

Trends Inspired by Fashion Bloggers

  • Military style – World known fashion blogger Chiara Ferragni set the tone with the popular military style that has trickled down and inspired many designers worldwide. She used details such as patched and the beret hat to complete her look and help start a major trend!
  • Shoe trends – Fashion blogger Peace Love Shea inspired her huge audience and designers alike with her daily style posts on her blog and through her Instagram feed. She has made such a huge impact in the design world that shoe company Steve Madden approached her to partner in a shoe collection, inspired by her style!

5. Fashion Capitals of the World

Because fashion and trends are different all over the world, people often look to see what happening in the fashion capitals of the world – New York City, Paris, Milan and London – to see what people are wearing and adopt those trends to fit into their lives.

Reasons Trends Begin in Fashion Capitals

Whenever people – including designers, fashion lovers, bloggers and magazine editors-in-chief – look out of their geographic area to trend-source, they often reach towards these highly fashionable cities looking for a unique newness. Trends from around the world show fashion through a different set of eyes and enable fashion lovers to bring something new into their world.

Trends Inspired from the Fashion Capitals

  • Mini skirts – While many people think the mini skirt trend started in the United States, this trend actually migrated from London in the late 1950’s through designer Mary Quant and slowly migrated over to the United States. This trend definitely hasn’t disappeared, as it is given a fresh twist pretty much every season!
  • Dr. Martens – Affectionately referred to as ‘Doc Martens’, this shoe company started in Britain in 1960, originally to provide functionality to the wearer. They were quickly adopted by the youth of London’s High Street and became a hallmark of youth culture. Popularized worldwide by Pete Townshend of The Who, these shoes found their way over to the U.S. and became a huge part of the rebellious grunge era fashion scene.

The Evolution of Fashion Trends

Overall, fashion trends from these sources have the opportunity to make a huge splash and impact the fashion industry worldwide. They start as simple ideas from key players in the fashion world, travel all the way to everyday people and emerge in a powerful way. Fashion trends will suddenly become very popular, disappear over time, and then have the ability to be recycled and serve as inspiration again in the years to come.

About the author

Leave a Reply

Your email address will not be published. Required fields are marked *