Breast cancer awareness 2017

Breast Cancer Awareness Month

We Are Helping Now

October is Breast Cancer Awareness Month, which is an annual campaign to increase awareness of the disease. Here are just a few of the ways you can help us help women in need:

  1. Download our free Dense Breasts Q&A Guide
  2. Share the story of how you or a loved one have been affected by breast cancer
  3. Make a one-time or monthly donation to help provide a mammogram for a woman in need
  4. Host a fundraiser benefitting NBCF
  5. Volunteer to join in Helping Women Now
  6. Proudly wear a pink ribbon during October or year-round
  7. Share about Breast Cancer Awareness Month on Facebook, Instagram, Twitter, or LinkedIn

Our mission is to help those affected by breast cancer through early detection, education and support services. Watch Sandra’s story to hear how she was able to receive the help of a bilingual patient navigator to hold her hand through the difficult journey of being diagnosed with breast cancer. Sandra is just ONE of the many women we get to help every day in our commitment to walking alongside women through every step of their breast cancer journey.

Breast Cancer Awareness Month 2017

October is Breast Cancer Awareness Month, an annual campaign to raise awareness of breast cancer risks, the value of screening and early detection, and treatment options available to women and men who are diagnosed with one of the many forms of breast cancer. More than 249,000 people in the United States are diagnosed with invasive breast cancer every year, and nearly 41,000 die from the disease.

Over the years, a loop of pink ribbon has come to symbolize breast cancer awareness, and today the image of a pink ribbon can be found emblazoned on thousands of products, from apparel to dishware to office supplies. But there’s more to awareness than just wearing pink.

Follow these links to learn more about the physical and emotional impacts of breast cancer.

Read Personal Stories of Breast Cancer

  • Life With Breast Cancer, a column by Kathy-Ellen Kups, who is living with metastatic breast cancer.
  • The ‘Eczema’ That Turned Out to Be Breast Cancer
  • Surviving Cancer: How Journaling and List-Making Help Me Cope
  • After Chemo, Can I Still Have a Bad Hair Day?
  • Healing With Words: A Writer’s Cancer Journey
  • 18 Celebrities With Breast Cancer
  • My Mom’s Breasts and Mine: Our Cancer Story
  • ‘Beauty Pearls’ Help Women Get Through Chemotherapy

Test Your Knowledge of Breast Cancer Risks and Screening

  • How Much Do You Know About Breast Cancer Risk?
  • What Do You Know About Breast Cancer Screening?

Get Informed About Breast Cancer Basics

  • What Is Breast Cancer?
  • 10 Essential Facts About Breast Cancer
  • Breast Cancer Symptoms: When Should You Worry?
  • Everyday Health Guide to Breast Cancer Resources

Find Breast Cancer Support and Perspectives

  • Making Sense of the Latest Mammogram Guidelines
  • Genetic Testing: What It Means for You and Your Family
  • Post-Mastectomy Pain Control: Advice From Angelina Jolie’s Breast Surgeon
  • 7 Tips for Balancing Work and Cancer Treatment
  • Avoiding Weight Gain After Breast Cancer
  • 12 Foods for Breast Cancer Prevention
  • New Guidelines for Breast Cancer Survivors

Find Out More About These Breast Cancer Organizations

  • National Cancer Institute’s Breast Cancer Risk Assessment Tool
  • Breast Cancer in Men section of the American Cancer Society site
  • The National Breast Cancer Foundation advocates for early detection and offers education and support services.
  • BreastCancer.org provides information and community support
  • Susan G. Komen’s mission is “empowering people, ensuring quality care for all, and energizing science to find the cures.”
  • The National Breast Cancer Coalition trains patients and others in effective advocacy with the goal of ending breast cancer by 2020.
  • Dr. Susan Love Research Foundation, a group that encourages innovative cancer research and explains breast cancer science for the general public.

Breast Cancer Awareness months comes every October and I am never sure how to address this topic. My father-in-law died of breast cancer 14 years ago. Yes -FATHER-in-law. There are no recommendations for screening for breast cancer screening in men outside of examining/awareness of male breast tissue. 99% of all breast cancers are in women. When male breast cancer is diagnosed it is typically further along. Denial or unawareness of the fact that men can get breast cancer, and there being less tissue between breast tissue and the chest wall are two of the big reasons. Symptoms of male breast cancer are similar to female breast cancer – a lump, inversion of the nipple, a lump in the arm pit, discoloration of skin around the nipple, nipple pain or discharge. If a man does find a change in his breast it is important to go have the area examined. The next step would frequently be to order a mammogram or an ultrasound. If the testing doesn’t show anything and there is a lump – consultation with a breast doctor would be a good next step. There isn’t as much literature about male breast cancer as female – Protect the Pecs and the Male Breast Cancer Coalition are trying to help educate the public about it. Education can lead to earlier detection and a better prognosis. Please help “Protect the Pecs.

***Note *** This post, like all my other posts, is for general medical information only and is not to be taken as direct advice. Please consult your personal physician for more information.

  • Breast cancer is the second most common cancer in women in Ireland, with nearly 2,800 diagnosed every year. These limited edition products all support breast cancer research but do your research and find out where your money is going. Text CURE to 50300 to donate €4 to Breast Cancer Ireland.

    ghd

    Your favourite cult hair styling hero product has launched a limited edition ghd pink blush collection with every product sold making a donation to Irish Cancer Society. The award-winning ghd platinumTM limited edition pink blush styler and roll bag, €215, gives smoother and shinier hair with just one stroke. The ghd air limited edition pink blush hairdryer, €129, reduces frizz fast and the ghd limited edition pink blush paddle brush, €24, gently detangles and creates sleek, salon-worthy hair.

    ghd platinumTM limited edition pink blush styler and roll bag, €215

    ghd air limited edition pink blush hairdryer, €129

    ghd limited edition pink blush paddle brush, €24

    Clinique

    Clinique’s limited edition Dramatically Different Moisturizing Lotion+, €42, helps strengthen the skin’s moisture barrier and leaves skin glowing and baby soft.

    Clinique Dramatically Different Moisturizing Lotion, €42

    La Mer

    Creme de La Mer’s Moisturizing Cream is one of the most coveted moisturisers in the world. Formulated with nutrient-rich sea kelp, even the driest skin is left radiant, renewed and restored. La Mer will be donating €24 from the sale of their each of their limited-edition Creme de la Mer Moisturizing Creams, €80, in support of breast cancer research.

    Cr’me de la Mer Moisturizing Cream, €80

    Elemis

    Elemis has produced a pink product every year for 15 years as a reminder that checking your breasts should be as natural as applying your daily moisturiser. In 2017, they’ll donate €25,000 to Breast Cancer Care from sales of this very special limited edition Elemis Pro-Collagen Marine Cream, €108. With a lightweight texture that easily absorbs for flawless make-up application, wrinkles will appear reduce and skin will be left feeling hydrated and firmer and looking more radiant.

    Breast Cancer Care Limited Edition Elemis Pro-Collagen Marine Cream, €108

    Inglot

    On Saturday, October 14th, Inglot will have their annual THINK PINK Day, where two euro from every pink nail and lip product sold will go directly to breast cancer research. You can buy online or shop in store to show your support.

    Inglot Lipstick in 141, €15

    Jo Malone London

    Jo Malone London’s quintessential, floral scent, Red Roses, €109, is made of a blend of seven of the world’s most superior roses, violet leaves and zest of lemon. For every purchase of the 100ml fragrance sold in October, Jo Malone London will donate €25 to the Breast Cancer Research Foundation.

    Jo Malone London, Red Roses Cologne, €109

    Bobbi Brown

    Bobbi Brown Pink Peony Illuminating Bronzing Powder Set, €40, includes an Illuminating Bronzing Powder and a Mini Face Blender Brush in a universally flattering, velvet soft rosy pink shade. Available exclusively in October with 20% of proceeds benefitting the Breast Cancer Research Foundation.

    Bobbi Brown Pink Peony Illuminating Bronzing Powder Set, €40

    Estee Lauder

    Evelyn H. Lauder was troubled by the lack of awareness, funding and resources necessary to overcome breast cancer when she launched the iconic Pink Ribbon at beauty counters in 1992 and The Estee Lauder Companies’ Breast Cancer Awareness Campaign. Evelyn founded the Breast Cancer Research Foundation, a non-profit organization, to generate funding that would be solely dedicated to breast cancer research. On this 25th Anniversary of The Campaign, Evelyn’s legacy and vision has seen more than $70m to support global education and medical services and close to $56m to fund BCRF medical grants, overall funding over 200 Breast Cancer Research Foundation research projects worldwide over the past 25 years. This year, Estee Lauder’s #1 recovery serum, Advanced Night Repair, comes in a limited edition pink bottle with a pink ribbon keychain to support the Breast Cancer Campaign.Proven to maximise the power of skin’s natural night-time renewal, Advanced Night Repair will leave?lines and wrinkles visibly reduced and skin will feel smoother, hydrated, and stronger.

    Estee Lauder Advanced Night Repair 1.7oz with Pink Ribbon Pin, €90

    Don’t Buy Her Flowers

    Bespoke care package brand, Don’t Buy Her Flowers have launched a care package with charity Stand Up To Cancer, curated for loved ones and their family members currently going through cancer treatment. Don’t Buy Her Flowers founder Steph Douglas has worked closely with Cancer Research experts and a collective of inspiring contributors to put forward their personal recommendations for items, products and fun things that helped them through battling some of the side effects but also those items that helped them feel connected to friends and family and themselves. There’s an incredible list of 40 beauty and lifestyle products to choose, from Queasy Drops to help with nausea, hand cream to battle brittle nails and cashmere socks to keep cosy during chemo. The Stand Up To Cancer Care Package launches on Monday 16th October, available in Ireland with package?prices range from €15-€250 and 5% of this going to Stand Up To Cancer to fund research.

    Stand Up To Cancer Care Package from €15-€250

    Marks & Spencer

    In support of Breast Cancer Awareness Month this October, M&S will 20% of sales on selected lingerie and sports bras to the Marie Keating Foundation. Proceeds raised will help the Marie Keating Foundation continue to run services such as its mobile information units which visit schools, community centres and workplaces around Ireland every day and focus on?breast cancer during October. Styles are available now in-store and online at marksandspencer.ie

    FOURTEEN women have bravely bared their mastectomy scars in a powerful photo campaign to raise awareness of breast cancer.

    The photo series was released as part of the Stand Up To Cancer campaign and coincides with Breast Cancer Awareness Month this October.

    18 Gillian Trim, 55, from London was diagnosed with breast cancer in 2015Credit: Ami Barwell 2017. All Rights Reserved. 18 Sharon Brunt, 46, Bath, said she wants to ‘do something positive with that experience’Credit: Copyright: Ami Barwell 2017. All Rights Reserved 18 Gillian said she wants to show women battling cancer ‘we are still sexy and beautiful’Credit: Ami Barwell 2017. All Rights Reserved.

    Some of the incredible women featured in the project, called Mastectomy, are still undergoing treatment while others are in remission.

    Photographer Ami Barwell, whose mum also battled breast cancer, said she wanted to show that “despite what they’ve been through, these women are empowered” and that they are “strong, happy and sexy”.

    Among those pictured is Gillian Trim, from London, who was diagnosed with breast cancer in 2015.

    The 55-year-old had a double mastectomy.

    She said: “I want to show those women who are going through their cancer journey that it is doable, not easy, but with time and acceptance you can get through it and that we are still sexy and beautiful.

    “It’s also something I had wanted to have done, a picture to celebrate my journey and have a reminder as to how strong I proved myself to be.”

    Mel Johnston, from Merseyside, was diagnosed in 2014 and discovered her cancer had spread to her lymph nodes.

    18 Debbie Barron, 46, from York said the pictures made her feel ‘feminine and attractive’Credit: Copyright: Ami Barwell 2017. All Rights Reserved 18 Jan Poole, 50, from Hereford, West Midlands hopes her pictures give women ‘hope to fight and remain positive themselves’Credit: Copyright: Ami Barwell 2017. All Rights Reserved

    The 46-year-old underwent chemotherapy and surgery but last year her doctors discovered her breast cancer had spread to her lungs.

    Mel’s cancer is now incurable.

    “I’m so proud to be part of this project,” she said.

    “Stand Up To Cancer is all about sticking two fingers up at cancer and I think Ami’s captured that beautifully.

    “I wanted to be involved partly because, when it comes to new experiences, the word ‘no’ is no longer in my vocabulary.

    18 Joanna Reynolds, 46, from Newcastle upon Tyne said the images were a chance for women to ‘celebrate their bodies after cancer’Credit: Copyright: Ami Barwell 2017. All Rights Reserved 18 Joanna said she knows women personally and professionally who have struggled with body image issues after breast cancerCredit: Ami Barwell 18 Lucy Verinder, 44, of Wakefield, West Yorkshire said ‘the world doesn’t end because you have to have a breast removed (or both), life can go on’Credit: Ami Barwell

    “Since having cancer I want to embrace every opportunity that comes my way and really live life to the max.

    “But I also want to demystify mastectomy scars.

    “I’m still a woman and I wanted to show that breasts do not define my sexuality or gender.

    “I’m still me despite having a part of my body missing.”

    BE AWARE What is breast cancer? The symptoms, signs and treatment of the disease suffered by Julia Louis-Dreyfus

    Joanna Reynolds, 46, from Newcastle upon Tyne, said: “Some women I know both personally and professionally have struggled with their body image following breast cancer surgery and treatment.

    “I wanted to show that women can still celebrate their bodies after cancer.”

    18 Mel Johnston, 46, from Merseyside was first diagnosed in 2014 and last year doctors discovered her cancer had spread to her lungs and it was incurable. Mel said she wants to ’embrace every opportunity that comes my way and really live life to the max’Credit: Copyright: Ami Barwell 2017. All Rights Reserved

    Debbie Barron, 46, from York, said: “I never wore my prosthetics as they never felt right to me.

    “I was on holiday with my family when I saw the photos for the first time.

    “It was profoundly emotional. I’d been very worried that I wouldn’t like the images; I rarely like photos of myself.

    “For the first time since treatment, I felt feminine and attractive.

    “Before I saw the images, I had been struggling to put on my swimming costume. However, the images gave me the boost I needed to see myself in a more positive light.”

    18 Fiona O’Donnell, 44, from Northampton said ‘if I manage to save just one life having taken part, then I’ve achieved something’Credit: Copyright: Ami Barwell 2017. All Rights Reserved

    York-based photographer Ami’s mum, Sue, was first diagnosed with breast cancer in 1993.

    She underwent a mastectomy followed by radiotherapy and chemotherapy.

    But the cancer returned in 2011 and had spread to her lymph nodes.

    The 69-year-old was treated with chemotherapy again and is now in remission.

    Ami, 39, said: “It was absolutely devastating when my mum was diagnosed with breast cancer.

    “I wanted to shoot this project to raise awareness and show the defiance of women who remain equally as beautiful without breasts.

    18 Caroline Harper, 59, from Brancaster, Norfolk, pictured before her second mastectomyCredit: Ami Barwell 18 Caroline pictured after her second mastectomy, said a reconstruction is not the only option as she ‘loves the freedom of being flat’Credit: Ami Barwell 2017. All Rights Reserved.

    “Stand Up To Cancer is about bringing people together to rebel and rise up against cancer.

    “The photographs show that, despite what they’ve been through, these women are empowered.

    “They are strong, happy and sexy.”

    There were 55,200 cases of breast cancer diagnosed in the UK in 2014.

    And there were 11,200 deaths from the disease.

    18 Deborah Williams, 53, of Droitwich Spa, Worcestershire said ‘we’re still beautiful women’Credit: Copyright: Ami Barwell 2017. All Rights Reserved 18 Deborah Williams said of the pictures ‘this is not something to be afraid or ashamed of but something to celebrate’Credit: Ami Barwell 18 Clare, 48, from North Lincolnshire, said she chose to do the photo shoot to raise awareness that “choosing to live flat is a positive choice”Credit: Copyright: Ami Barwell 2017. All Rights Reserved

    In 2010-11, around 78 per cent of women in England and Wales survived their breast cancer for 10 years or more.

    Rachel Carr, head of the Stand Up To Cancer campaign, said: “We’re honoured to share this incredible project showing truly inspirational women.

    “And we’re grateful to all of them for being part of it.

    “Ami’s powerful images perfectly capture their strength and defiance.

    “We’ve made amazing progress against cancer over the past few decades, but we know that one in two people in the UK will receive a cancer diagnosis in their lifetime, so we can’t afford to slow down.

    18 A 53-year-old from North Yorkshire, who did not want to be named, said it is ‘OK to live without a boob or two’ and that she chose to ‘make the most of what I have got’Credit: Copyright: Ami Barwell 2017. All Rights Reserved 18 A 47-year-old, from the West Midlands, who also did not want to be named, said she hopes people ‘will see beyond our surgeries’Credit: Ami Barwell 18 A 54-year-old from Newcastle said she is ‘proud of my scars, they mean I’m surviving’Credit: Ami Barwell

    “We hope these images will inspire the nation to join the rebellion and help fund our ground-breaking research so that we can help save more lives, faster.”

    The campaign will run throughout October.

    Cancer Research UK is encourage people to get involved and raise money through waxing or shaving their hair, baking or a gaming marathon.

    For more information on the campaign or how to raise money visit standuptocancer.org.uk.

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    PMC

    Discussion

    Our study showed that an increased performance of breast screening due to the effect of BCAM had no effect on detecting breast cancer or borderline lesions in breast tissue. Based on the results of a physical examination and screening with US and MG in the BCAM group, the beneficial effect of screening campaigns by public or private institutions is questionable.

    During BCAM, there are many activities by voluntary organizations, governmental agencies, and private corporations with regard to the promotional effect of awareness of breast cancer.1 With these activities, educational materials on the importance of breast cancer screening can be disseminated. In the USA, besides governmental agencies, private institutions also offered free or a reduced cost of mammograms to women scheduled in October of last year, as in the present study. As a result, an increased rate of screening by MG has been reached.

    Examining the possible association between awareness campaigns and new diagnoses of breast cancer is important.1,12 In the presence of increased screening rates, if increased diagnoses are not present, there should be a clear explanation for a lack of this association. One explanation for a lack of an association is that participants who respond to awareness campaigns are at average risk, and even at low risk.1,13 In the present study, the risk status of participants was not investigated, except for their family history of breast cancer. In our study, both groups were similar regarding the presence of a family history of breast cancer. However, prospective studies need to be performed to examine this association.

    Generally, limited breast cancer awareness at the level of general public status can result in delayed presentation.3 BCAM is a good example of how to increase public awareness of breast cancer, and has been used for the last several decades. An increased rate of screening by MG occurs during October each year. Additionally, BCAM is expected to result in an increased rate of detection of in situ and local breast tumors.1,3 However, the BCAM effect may not be so obvious because of widespread routine screening driven by breast cancer advocacy movements after the mid-1990s, as in the present study.1,4 In Jacobsen’s study, although there was a general upward trend in the rate of diagnoses of breast cancer from 1974 to 2000, the number of diagnoses remained approximately steady from 2000 to 2005.1 Total awareness may cause loss of the impact of BCAM on breast cancer diagnoses and women become less responsive to further awareness of any type, such as BCAM. Although it is impossible to gather data with regard to the development of interval breast cancer in these participants or to evaluate the accuracy of the imaging techniques for breast cancer with comparable studies, it could not be possible to detect any breast cancer in both groups of this study.

    The starting age for breast cancer screening differs in Eastern and Western countries. Although breast screening guidelines usually recommend screening by MG from 40 years old, Chinese studies performed these screening programs for patients older than 30 years.14–17 Although clinical breast examinations every 1 to 3 years with breast awareness are recommended for women aged between 25 to 40 years of age as an average risk screening approach, participants older than 35 years of age were included in the present study.18 The effect of different age groups needs to be clarified by future, large, prospective studies.

    Supplemental screening of the breast by US in conjunction with MG has increased the rate of detection of cancer, as well as increased false-positive biopsy rates.13,19 Advances in US image quality may help physicians make a more accurate diagnosis. However, little validation of the current BIRADS lexicon for US may lead to indeterminate conclusions, such as a follow-up or biopsy, especially for non-mass lesions. Additionally, use of US for characterization of breast lesions may cause some confusing issues in determining the following diagnostic steps.11 BIRADS category 3 during US has been reported as the most common category in previous studies. 13 This finding is in contrast to the present study in which BIRADS category 2 was the most common category in US. In suspicious cases in which US evaluation is contradictory to the state requirement of an interventional procedure, physicians usually prefer to perform a histopathological examination. Raza’s study showed that 14% of cases were biopsied based on imaging features of lesions, even if they were BIRADS category 3.11 In the present study, all palpable solid BIRADS category 3 lesions were biopsied because of a preference of the participant or physicians. This approach may lead to false-positive biopsy results and incur financial and psychological costs. Although a diagnostic biopsy was chosen for every palpable and solid lesion with BIRADS category 3, this caused false-positive results in seven and three women in the non-BCAM and BCAM groups, respectively. Performing an interval US with a different examiner for these suspicious cases might lead to more accurate evaluation with greater accuracy. However, because of the retrospective nature of this study, such an evaluation could not be performed. US is operator-dependent and there is less validation of the US lexicon compared with that of MG. Therefore, in suspected cases for requirement of an interventional diagnostic procedure, a close follow-up US evaluation with a different examiner should be considered. Consequently, the decision to perform a biopsy should not be performed solely by US in evaluation of a palpable solid lesion.11 In accordance with Raza’s conclusion, a short-term follow-up is an appropriate approach for patients with palpable solid lesions if characteristic findings of US are benign.11

    This study has some limitations, the main one being the retrospective nature of the study. A small number of participants in both groups and a lack of data preventing risk group analysis for breast cancer were other limitations.

    By Jame Abraham, M.D.
    Director of Cleveland Clinic Cancer Center’s Breast Oncology Program
    Co-Director of the Comprehensive Breast Cancer Program
    @jamecancerdoc

    My patient Jackie, 39 years old, was alone for her visit but on a mission. Bald, she never wore a cap or bandana. Her big black eyes, were full of strength and joy. “I think I’ve grown some fuzzy hair in the past two weeks,” she said as she ran her fingers over her beautiful round head. I felt her head, agreed and said, “This is it, your last chemo.” I congratulated her, told her how proud of her I was and expressed the difficulty she endured during her course of treatment.

    While acknowledging her achievement and success she paused a moment, and said, “Next month is October. That month can be really hard for me.” She explained that ever since losing her sister to cancer three years ago, and battling her own diagnosis, the daily breast cancer awareness reminder during October brings both joy and sadness. She, like so many others, do not need a reminder. “The flood of good memories and the emotional overload of the bad; it’s overwhelming.”

    She, like all my patients, their families and support systems, and the team of medical professionals I work with each and every day understand that breast cancer is not a one-month endeavor. We don’t simply wear pink during October, but rather, we remember breast cancer and those we’ve lost, those we’re fighting to save, and those who will be diagnosed in the future, each and every day. For many people, breast cancer awareness begins on October 1st and ends on October 31st. But for millions, like Jackie and myself, it never ends!

    Members of Cleveland Clinic’s breast cancer team wear pink in support of Breast Cancer Awareness Month.

    Jackie and I discussed the emotional burden of a cancer diagnosis year round mixed with the gratitude and appreciation related to awareness campaigns. We acknowledged that the intent to promote breast cancer awareness and increase screenings by mammogram is important and it never hurts to communicate.

    But the pink ribbon does more than increase awareness. It is a case study for how advocacy can play a key role in funding research. People see pink, they hear and read patient and survivor stories. They pay attention to the mammogram reminder. The cycle of screening, early detection, and treatment persists. I am very thankful for that. It leads to advocacy and action.

    This cooling cap device helped Jennifer go through chemo without losing her hair while she fought #breastcancer. https://t.co/KxlthVbmsz pic.twitter.com/4dCs6CeZDp

    — Cleveland Clinic (@ClevelandClinic) October 26, 2017

    RELATED: Cooling Cap Helps Mom Go Through Chemotherapy Without Losing Hair

    Over the past 16 years as a breast cancer doctor, I’ve had the unique privilege and honor to enter into the lives of thousands of mothers, daughters, and sisters in one of the most painful moments in their life. It is a calling and an honor – one that I do not take lightly. During those 16 years, the women and I battle breast cancer, every day.

    I frequently travel back and forth now between the U.S and India, where I attended medical school and where the public acceptance of cancer and the taboo of a cancer diagnosis are glaringly different. During my travels, I am reminded of the strength of pink in October and am thankful for the power of public advocacy. Public advocacy increases awareness, breaks the taboo of cancer diagnosis, and creates a national dialogue.

    RELATED: Innovative Procedure Helps Women Preserve Fertility Even With Chemotherapy

    We can use all the help we can get. Yet I know we have a long way to go. Still nearly 40,000 sisters, daughters and mothers lose their life to breast cancer each year in the U.S. Nearly half a million will succumb to this diagnosis every year, world wide. That is too many. We have work to do.

    Related media coverage:

    • Groundbreaking trial at Cleveland Clinic helps woman beat breast cancer (WJW, FOX 8)
    • Technique protects heart during breast cancer treatment (WJW, FOX 8)
    • Cleveland Clinic uses new technology, easier access to mammograms to fight breast cancer (WOIO, Cleveland 19 News)

    Breast cancer awareness month 2016

    While the general public are often aware of the conditions much more action needs to be taken to support the public in reducing their risks and support early detection and treatment.

    We will be keeping this page updated throughout the month of October with additional news and activities that are taking place to mark Breast Cancer Awareness Month (BCAM) and we encourage you to play a role in helping raise the global visibility of ‘Pink October’.

    In the meantime, read on to learn about the opportunities and developments in breast cancer control as well as an overview of some of the exciting work that UICC members and partners are involved in.

    Breast cancer is the second most common cancer globally, accounting for 1.7 million new diagnoses in 2012, a 20% increase in 2008 figures. Of even greater concern is that breast cancer has become the leading cause of mortality amongst women globally. While breast cancer incidence is higher in high-income countries (HICs) we have seen the fastest rise in low- and middle-income countries (LMICs) where survival rates are the lowest. Yet we have the tools to take action to dramatically reduce breast cancer risks, and as a result the International Agency for Research on Cancer (IARC) amongst others has called for urgent global action to tackle this rapidly rising burden.

    Breast cancer control in practice: UICC Members’ and Partners’ activities

    Rethink BreastCancer: Designing a line of products for women living with breast cancer
    The Give-A-Care Collection is the first line of products that meets the needs of young women with breast cancer.

    Breast Cancer Now: Developing a mobile app promoting self breast examination
    If every woman checked her breasts regularly 1,500 lives could be saved a year.

    Sylvia Bongo Ondimba Foundation: Running a Pink October Campaign in Gabon
    The Foundation will set up free screenings in early diagnosis and detection units across the country as well as a dedicated phone line for information and advice.

    Tunisian Association Against Cancer: Running an awareness campaign on social media
    ATCC invites people to share pictures using #Pink_UP and mentioning where they are coming from to raise awareness at a global scale.

    UICC and Bupa: Tackling breast cancer in the workplace – a win for everyone
    UICC and Bupa have produced the guide, Tackling breast cancer in the workplace – a win for everyone, to support employers to set up a breast cancer initiative as part of their wider employee health programmes.
    UICC and Pfizer: Empowering women living with advanced breast cancer
    Twenty organisations around the world have received a SPARC grant to address the specific needs of women living with metastatic breast cancer in their country.

    Tweets about #BreastCancerAwarenessMonth

    Billed as the most common cancer in women, breast cancer is impacting the lives of one in eight women in the United States. The second leading cause of cancer death in women after lung cancer, breast cancer most commonly occurs in women 50 years of age and older. Breast cancer is caused by a genetic mutation in the DNA of breast cancer cells but how or why this damage occurs isn’t fully understood. Some mutations may develop randomly over time, while others are inherited or may be the result of environmental exposures or lifestyle factors. More than 3.5 million women are living in the U.S. with a history of breast cancer.

    Early detection remains the most important factor in the successful treatment and survivability of breast cancer. Caught early when known treatments have the best chance of success, breast cancer is survivable. Successful treatments include surgery, chemotherapy, radiation and immunotherapy. “Risk factors include being female, obesity, a lack of physical exercise, drinking alcohol, hormone replacement therapy during menopause, ionizing radiation, early age at first menstruation, having children late or not at all, older age, and family history.” With the clear lack of knowledge for its causes, early detection of the disease remains the cornerstone of breast cancer control.

    National Breast Cancer Awareness Month (NBCAM) was founded in 1985 by the American cancer Society and what is now known as AstraZeneca Pharmaceuticals. Held each October, the event is an attempt to increase the awareness of breast cancer and to aid the solicitation of funds for research and treatment of the disease. NBCAM unites cancer organizations around the world in providing information and support for those suffering from the cancer. Breast Cancer Awareness is represented by the display of pink ribbons, first introduced by the Susan G. Komen Foundation at its New York City race for breast cancer survivors in 1991.

    The effort by so many to bring worldwide attention to the disease appears to be having a positive impact. A new report from the American Cancer Society finds that death rates from breast cancer in the United States have dropped 39% between 1989 and 2015. The overall declines in breast cancer death rates have been attributed to both improvements in treatment and early detection by mammograms. The American Cancer Society recommends women find breast cancer earlier when treatments are more likely to be effective. While there is a lack or definite agreement on when and how often screening is most effective, The National Comprehensive Cancer Network recommends annual screening beginning at age 40.

    The professional team of oncologists and staff at Gettysburg Cancer Center supports the efforts of Breast Cancer Awareness Month in its world-wide goal to provide the latest information, research, treatment options and support for those who suffer from breast cancer.

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